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	<title>Camilo Rodríguez</title>
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	<pubDate>Tue, 26 Aug 2025 13:57:02 +0000</pubDate>
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		<title>Home</title>
				
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		<pubDate>Mon, 04 Aug 2025 09:10:21 +0000</pubDate>

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Hej, I'm Camilo
And I design through play.
Experience &#38;amp; Play Designer. +9 years of it, from B2B SaaS to teaching child-centered design and rural Colombia.







Scroll for joy



	














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    Social Design
Ongoing project, research, teaching, child-centred.
   
   
    
    A master’s design course where play becomes a language to design with children, reshaping Colombia’s coffee identity through their own eyes.
 
   
	
        
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    Social Design
Research, Analysis, Prototype, Branding, Strategy
   
   
    
    A playful school program that sparks kids' curiosity about how coffee is made. Through play, they become coffee superheroes who inspire future farmers in Colombia.
 
   
	
        
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    Product
Lead, Strategy, Research, Prototype
   
   
    
    A service that empowers subcontractors with financing, tools, and management solutions to streamline projects, helping them save around 8% in costs and 1 month in execution time.
 
   
	
        
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&#38;nbsp;Social Design
Research, Analysis, Prototype, Strategy
   
   
    
    The Stupid Way is a workshop that uses play to spark innovative solutions to workplace problems and frustrations. It gives a space to think, and tackle challenges.
   
   
	
        
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    Social Design
Research, Analysis, Teaching, Branding, Strategy
   
   
    A study trip in rural Colombia, where students from Denmark and Colombia teamed up to design playful projects with and for children, promoting their right to play in a coffee region.
   
   
	
        
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        BETA • UNDER DEVELOPMENT
    Product
UX, Research, Prototype, Design System
   
   
     
    A concept that helps kids take mindful breaks through audio stories and playful building. Using LEGO bricks, children listen, imagine, and create based on their thoughts and feelings.
   
   
	
        
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    Social Design
Research, Analysis, Prototype, Strategy
   
   
    
    Kembo's is a game that sparks kids' curiosity about book characters through playful battles for the library throne, boosting their love for reading with surprises and storytelling.

    
	
        
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   Social Design
Research, Analysis, Prototype, Branding, UX/UI
   
    
    Narrative Conversations is a user research method that uses storytelling to deepen understanding of human experiences and guide experience-based design.
     
     
	
        
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Product
Research, Analysis, Prototype, Design System  
   
    
    An app that turns your shower into a mindful break with meditative, imaginative, and playful stories. Paired with sponges, it helps you relax, reflect, and enjoy your shower time.
     
     
	
        
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Social Design
Research, Analysis, Prototype, Branding, Strategy
   
   
    
    
Coffee Masters is a design model for a community farm program in Santuario, Colombia, supporting marginalized older adults with care, identity, and participation.
     
     
	
        
      	Click for more
      	
      	
         	
		
      			
     		
	
 	
    
     







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Product
Research, Analysis, Prototype, Branding, Strategy, Design System
   
   
    
    
   Unum uses speculative design and play to critique the Catholic Church’s influence and proposes an app to boost its relevance and sustainability by 2030 through engaging museum and church visits.
 
     
     
	
        
      	Click for more
      	
      	
         	
		
      			
     		
	
 	
     






 
&#60;img width="5669" height="3402" width_o="5669" height_o="3402" data-src="https://freight.cargo.site/t/original/i/8cfa19e51f1f0f7fba9326946633fd7c56b094e2c84c38f7d575ce8abae24a9b/Perspectivas-en-Vivienda.jpg" data-mid="236632818" border="0"  src="https://freight.cargo.site/w/1000/i/8cfa19e51f1f0f7fba9326946633fd7c56b094e2c84c38f7d575ce8abae24a9b/Perspectivas-en-Vivienda.jpg" /&#62;



    
    
Social Design
Research, Analysis, Prototype, Branding, Strategy
   
   
   
    
     Housing Perspectives helps the University of the Andes plan a Master in Housing by researching programs and creating a tool with key housing concepts.
 
     
     
	
        
      	Click for more
      	
      	
         	
		
      			
     		
	
 	
     
     









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		<title>About</title>
				
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		<pubDate>Mon, 21 Oct 2019 17:42:29 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

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Hola, I'm Camilo.
And I do more than design.





Gossip below



	















_About me
_About me
Social Design • Play • Strategy • Research

Based in Denmark. Bogotano y colombiano de corazón.



Product strategist and design driven leader with 9+ years of
experience shaping product direction, guiding cross-functional teams, and translating complex insights into strategy. I specialize in connecting business goals, user needs, and technology to define product vision, align organizations, and drive innovation, leading digital product initiatives end-to-end from discovery and strategy to delivery and organizational alignment.

My work spans product strategy, discovery, and research-driven
decision making, with a focus on building scalable products and
empowered teams. I bring a systems thinking approach influenced by play, using co-creation, experimentation, and storytelling to unlock innovation, align stakeholders, and guide decision making.




_Beyond work
_Beyond work
Bodycombat Instructor • Coffee Lover • Conga drummer

In my free time, I’m a Bodycombat instructor at PureGym (DK), where I lead and motivate people to stay active and healthy through music. I got certified during COVID-19, and it's been a rewarding experience ever since.

I also love tennis, table tennis, and weightlifting, a passion I've pursued for the past 14 years.

Every Thursday, I play the congas at a pub. I have a deep love for Latin music and its rhythms, which I first learned by drumming on a table 20 years ago. 🎶

My passion is specialty coffee. I enjoy the entire process, from the seeding process to that first sip, taking in the unique aromas and flavors. Coffee reconnects me with my childhood and my love for rural Colombia, its landscapes, and its people.







    _Experience
    
    
        Visiting Professor 

    In the Design Department
    
    De los Andes University (07/2026-Present)
  
  
  
        Senior Designer 

    In the R&#38;amp;D Team
    
    OnRobot • Denmark (04/2023-09/2026)
  
  
  Guest Lecturer 

    Child-Centred Design course
    
    Designskolen Kolding • Denmark (04/2023)
  
  
    
    Head of Technology
    
    Licify (01/2022-04/2023)

    
    Play Master Intern 
    Stupid Studio (04/2022-11/2022)


    UX/UI Designer 
    Licify S.A.S (02/2020-12/2021)


    Research and Creation Assistant
    
    Housing Perspectives
    
   De los Andes University (01/2018-02/2020)
    
    
    Research and Creation Assistant
    
    Urban Perspectives
    
    University of the Andes (07/2019-12/2019)
    
    
    Research and Creation Assistant
    
    Narrative Conversations
    
 De los Andes University (07/2018-12/2018)
    
    
    Course Monitor
	
    
    Innovation Workshop Course
    De los Andes University (01/2017-12/2017)
    
    Consultancy
    Organizational Innovation
    Alpina (06/2016-12/2016)
    
    
    
    
    _Key Strengths
    
Cross-functional leadership and alignment • Discovery and research-driven innovation • Organizational design and process creation • Stakeholder communication and executive storytelling • Workshop facilitation and co-creation • Systems thinking and complex problem solving • Product discovery • OKRs definition • Experimentation frameworks • Roadmap definition
	
    
    
    
    _Programs
    
    Sketch
    
    
    
    
    
&#38;nbsp;
    Illustrator
    
    
    
    

Photoshop
    
    
    
    

InDesign
    
    
    
    
    
&#38;nbsp;
HTML
    
    
    
    
    
&#38;nbsp;
CSS
    
    
    
    
    
    Axure
    
    
    
    
    
&#38;nbsp;
Keynote
    
    
    
    
    
	
 

    
 
    _Achievements &#38;amp;
recognitions
    

Works &#124; 2023

Coffee Heroes Project
Design School Kolding Exhibition


Research Paper &#124; 2020

Nurturing Creative Confidence
through Narrative Conversations
The International Journal of 
Design Education

Lego Scholarship &#124; 2020

To complete my master studies

Design School Kolding


    Volarán &#124; 2018

Coffee Masters Thesis
De los Andes University
    
   

    _Education
    
    Master of Arts
Design for Play (2023)
Design School Kolding, Denmark

Bachelor
DesignDe los Andes University

Minor
EntrepreneurshipDe los Andes Unniversity

High School
Media and Basic

Gimnasio los Andes




_Languages
     
    Spanish
    Native Speaker
&#38;nbsp;
    English
    Professional English
&#38;nbsp;
    Danish
    Basic (Actively learning)
	
    
    

_Additional Skills
    
Miro • Figma • Sketch • Illustrator • Zeplin • HTML • CSS • Photoshop • InDesign • InVision • Analytics • Keynote • Pages •
Excel • Adobe Acrobat • Cargo Collective • WordPress •
Wiring • Processing • Bodycombat • Bodybalance • Coffee
Brewing • Coffee Production • Collage
	
    
    
    _References
    
    Juan Manuel González
    Assistant Professor
    University of the Andes
    
    Harold Casas
    LATAM Account Manager
    Oesia
 
    
    






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		<title>Coffee Heroes</title>
				
		<link>https://camiloarodriguez.com/Coffee-Heroes</link>

		<pubDate>Mon, 03 Jun 2024 11:44:32 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

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COFFEE HEROES


STRATEGY &#124; GAMES &#124; SOCIAL







	COFFEE HEROES
	STRATEGY &#124; GAMES &#124; SOCIAL
    
    
    
    
    
    _Category
   Master Project
   
   _Exhibitions
   Works • Design School Kolding &#124; 2023
    
    
The future of coffee farming in rural Colombia is in danger due to a lack of generational renewal among farmers, which can be attributed in part to the absence of specialized rural education. Without opportunities for children to connect with their coffee culture and develop a positive association with it, we risk losing a vital part of our agricultural industry. If we don't take action, who will produce the coffee we rely on?

That's where Coffee Heroes comes in. This innovative workshop/school program aims to ignite kids' interest in coffee production through play. By empowering children to become superheroes with a mission to create educational games about the coffee production process, we can help them discover the importance of coffee in their community and inspire the next generation of coffee farmers.









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Imagine a future without coffee, become a superhero, and save it forever.

The Coffee Heroes workshop is designed in eight different stages, each with its own goals. It empowers kids to become superheroes and become aware of their culture, fostering a new creative mindset that sparks their creativity.



        
    





    
 
  
	
    
    &#60;img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/971bbcf1ba6316a0fc6f97302548309465cf0fd18e9783a5927f93cae6ff87cb/Screenshot-2023-05-07-at-6.19.10-PM.png" data-mid="212521342" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/971bbcf1ba6316a0fc6f97302548309465cf0fd18e9783a5927f93cae6ff87cb/Screenshot-2023-05-07-at-6.19.10-PM.png" /&#62;
   
    
    
      Stage One
      _Narrative
    
    
    1
    
    
    Through a speculative story about coffee's extinction, it engaged the kids in the workshop.
    
    
    
    
    
    
    &#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1c9198b3edca973a08a4545148d8d246e245f888867379dc0db40d3b2ab9682b/IMG_1568.jpeg" data-mid="212521356" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1c9198b3edca973a08a4545148d8d246e245f888867379dc0db40d3b2ab9682b/IMG_1568.jpeg" /&#62;
   
    
    
      Stage Two
      _Superheroes
    
    
    2
    
    
    Children are encouraged to empower themselves and create their own superhero identities.
    
    
    
    
    
    
    &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/df24aa96a46777cd1baa55a20001b514971410c86b00cf3b11ae5a9b3d146b53/IMG_0484.JPG" data-mid="212521361" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/df24aa96a46777cd1baa55a20001b514971410c86b00cf3b11ae5a9b3d146b53/IMG_0484.JPG" /&#62;
   
    
    
      Stage Three
      _Groups
    
    
    3
    
    
    Once they have their shields and names, they should form superhero groups or leagues.
    
    
    
    
    
    
    &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d4a2da8746946f4fbb5637592741440dd3177989fd05d3716904903f28559c16/IMG_1609.jpeg" data-mid="212525097" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d4a2da8746946f4fbb5637592741440dd3177989fd05d3716904903f28559c16/IMG_1609.jpeg" /&#62;
   
    
    
      Stage Four
      _Selection
    
    
    4
    
    
    Each team receives an explanation of a part of the coffee production process.
    
    
    
    
    
    
    &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f20f41c84b3e8da2de491bca633da88c89945ef8009c118213fd66381f888bbf/IMG_0830.jpeg" data-mid="212525098" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f20f41c84b3e8da2de491bca633da88c89945ef8009c118213fd66381f888bbf/IMG_0830.jpeg" /&#62;
   
    
    
      Stage Five
      _Materials
    
    
    5
    
    
    Each team will receives a kit containing materials that they can use to create the game.
    
    
    
    
    
    
    &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5321315abe84b34e5f815b1c865cc1af623b36b3180bf814efab62000697c214/IMG_1509.jpeg" data-mid="212525101" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5321315abe84b34e5f815b1c865cc1af623b36b3180bf814efab62000697c214/IMG_1509.jpeg" /&#62;
   
    
    
      Stage Six
      _Workshop
    
    
    6
    
    
    Each team should use their creativity to develop a game that explains the process.
    
    
    
    
    
    
    &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8d2a0b11b0107db71855b97de86b5d47906b41b19fbec52c77593c5f1d33b8ad/IMG_1657.jpeg" data-mid="212525144" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d2a0b11b0107db71855b97de86b5d47906b41b19fbec52c77593c5f1d33b8ad/IMG_1657.jpeg" /&#62;
   
    
    
      Stage Seven
      _Games
    
    
    7
    
    
    Games are played allowing all to learn by playing about the coffee process.
    
    
    
    
    
    
    &#60;img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/f3e39fa0387b45c9a17a2c35992b8501051fe8fbe49039c29b83e51b0c1b6985/Screenshot-2023-05-07-at-9.13.29-PM.png" data-mid="212525145" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f3e39fa0387b45c9a17a2c35992b8501051fe8fbe49039c29b83e51b0c1b6985/Screenshot-2023-05-07-at-9.13.29-PM.png" /&#62;
   
    
    
      Stage Eight
      _Games Kit
    
    
    8
    
    
    A collection of games is produced and can be used for activities within the school.
    
    
    
  
    
    
  






︎︎︎

︎︎︎











A workshop designed for kids, by kids, but designed and guided by adults.
As a result, the project includes a project book that documents the research and development of the idea, and an implementation book that details the 8 phases of the implementation strategy for the Coffee Heroes project.




&#60;img width="7000" height="6400" width_o="7000" height_o="6400" data-src="https://freight.cargo.site/t/original/i/ec353be06a46674a38f7cf17fe47b44b425a9b05fb7d8b71665900179482abf0/CCC.png" data-mid="212217762" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ec353be06a46674a38f7cf17fe47b44b425a9b05fb7d8b71665900179482abf0/CCC.png" /&#62;




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These books provide facilitators with access to materials, principles, recommendations, and instructions for each implementation stage, along with blank spaces for customization. The objective is to equip facilitators with the necessary tools and knowledge of the activities and actions required during the workshop.








Following a complete Child-Centered design process.
The entire design process starts with an intrinsic motivation to understand the lack of opportunities for kids in rural Colombia and the lack of generational renewal. During the six months of work, I was able to create connections with kids from different rural schools in the coffee region in Colombia, understanding the surroundings, the context and creating trust to develop my project through play. Below I evidence four (04) main achievements in the process:


  

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f16e9ad8c5aa25c3b19ea4348ec2026feec27b94fa85f940093ac5f088436432/IMG_1033-2.jpeg" data-mid="212526088" border="0"  src="https://freight.cargo.site/w/1000/i/f16e9ad8c5aa25c3b19ea4348ec2026feec27b94fa85f940093ac5f088436432/IMG_1033-2.jpeg" /&#62;
          
          
          _Current solutions are not enough.
          
          
          Different guided tours showed a problem in the current activities to sparks kids' curiosity about coffee. They don't understand the children and focus on knowledge, no matter how boring and no important is for the kid. 
          
          

          
          &#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d872c30b9fac045a64d96e15bace7bea9cdf7d7e731357befd8b9d5c05b1f4ff/IMG_0380.JPG" data-mid="212526878" border="0"  src="https://freight.cargo.site/w/1000/i/d872c30b9fac045a64d96e15bace7bea9cdf7d7e731357befd8b9d5c05b1f4ff/IMG_0380.JPG" /&#62;
          
          
          _Understanding the kids role.
          
          
          Sharing time, playing and creating a safe space with the kids in their natural surroundings, allowed me to build trust and confidence with them, allowing me to deeply understand and co-create the solution with them 
          
          

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a9b27d03cae16940bb901a51372ed69cddc06db7849712c75634a8d475769db1/IMG_0886-2.jpeg" data-mid="212526881" border="0"  src="https://freight.cargo.site/w/1000/i/a9b27d03cae16940bb901a51372ed69cddc06db7849712c75634a8d475769db1/IMG_0886-2.jpeg" /&#62;
          
          
          _Four determinants, better quality of life.
          
          
          A workshop/class that provides knowledge, freedom, creativity and motivation, proposes a new way to use learning through play and sparks motivation in the productive coffee model.
          
          

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8b8638112476c1a79cedd4eb31b1ff28d6157e5fbedf1d7f213ed7ca564328ea/IMG_1525.jpeg" data-mid="212526883" border="0"  src="https://freight.cargo.site/w/1000/i/8b8638112476c1a79cedd4eb31b1ff28d6157e5fbedf1d7f213ed7ca564328ea/IMG_1525.jpeg" /&#62;
          
          
          _Following the 10 guides for Child-Centred Design.
          
          
          Kids are the co-authors of the workshop and I always kept in mind the principles like including them in the process, making the project error free and for everyone, and letting them know everything about the design process and solution.
          
          
  	
    





&#60;img width="3520" height="1980" width_o="3520" height_o="1980" data-src="https://freight.cargo.site/t/original/i/51c9792d57bad8db5e45f8f5f5c3a4c975302041d421be46bd4e48891dc4d2b4/IMG_1716.JPG" data-mid="212526900" border="0"  src="https://freight.cargo.site/w/1000/i/51c9792d57bad8db5e45f8f5f5c3a4c975302041d421be46bd4e48891dc4d2b4/IMG_1716.JPG" /&#62;
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&#60;img width="2466" height="1888" width_o="2466" height_o="1888" data-src="https://freight.cargo.site/t/original/i/d26310d37bdce427a9429561320a6a7c31c26f8e8bae3764f06dd97fe1e876fc/Screenshot-2023-05-19-at-3.03.44-PM.png" data-mid="212526904" border="0"  src="https://freight.cargo.site/w/1000/i/d26310d37bdce427a9429561320a6a7c31c26f8e8bae3764f06dd97fe1e876fc/Screenshot-2023-05-19-at-3.03.44-PM.png" /&#62;
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&#60;img width="3360" height="1884" width_o="3360" height_o="1884" data-src="https://freight.cargo.site/t/original/i/ae90a9cd29f3f85b28e067bfb344159bc18cf3d3e8c35b8b1c699efef875d4d8/Screenshot-2023-05-19-at-3.08.03-PM.png" data-mid="212526907" border="0"  src="https://freight.cargo.site/w/1000/i/ae90a9cd29f3f85b28e067bfb344159bc18cf3d3e8c35b8b1c699efef875d4d8/Screenshot-2023-05-19-at-3.08.03-PM.png" /&#62;





Some pictures of the project development in Marsella, Risaralda. All the kids that appear on the images gave me their parents and own authorization to show their pictures and results.








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</description>
		
	</item>
		
		
	<item>
		<title>Licify</title>
				
		<link>https://camiloarodriguez.com/Licify</link>

		<pubDate>Tue, 26 Aug 2025 13:57:02 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

		<guid isPermaLink="true">https://camiloarodriguez.com/Licify</guid>

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LICIFY VENDE+

UX•UI &#124; RESEARCH







	LICIFY VENDE+
	UX•UI &#124; RESEARCH
    
    
    
    
    
    UX•UI
   UX, Research, Prototype, Design System


 Achievements
   80 points NPS, +30% Product Market Fit &#38;amp; the product plan secured 3.4 MUSD of investment.

    
The construction sector faces major challenges: builders must evaluate multiple factors when selecting suppliers, while contractors struggle to gain visibility, find clients, and finance projects without upfront payments.

With Licify Vende+, our goal is to train contractors to become more competitive and visible, while providing them with access to financing through our fintech platform, which offers upfront payments and progress-based payouts. This ensures cash flow for contractors and gives builders the confidence to choose the right partner.

We redesigned the strategy, experience, and user interface to turn the platform into a space for managing projects, communication, and cash flow.








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A partner that helps save up to 20% in cash and one month in contract execution.&#38;nbsp;

Licify Vende+ redesigned the software to train, strengthen, connect, and support subcontractors throughout the tendering process. With Vende+, they can: (1) manage contracts and compliance, (2) acquire insurance policies, (3) manage and pay invoices, (4) organize essential documents, and (5) track accounts payable and receivable.



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As a result, subcontractors build a visible track record of their work, which makes them more competitive when bidding for new projects. With contracts, documents, invoices, and insurance in one place, they get a clear picture of their cash flow and can access upfront payments and payouts tied to project progress. This allows them to start new jobs with the working capital they need, without depending on informal loans.









A single platform to save up to 8% in cash, select, manage, sign, and pay your subcontractors. All in one.
With the transformation from a Software as a Service to a Fintech, contractors gain access to certified providers, the cash they need to execute projects, and a complete platform to select the best subcontractors while managing hiring, operations, and down payments all in one place.




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As a result, contractors can track the records and reputation, operational capacity, future cash flow needs, bidding quality, and financial performance of the subcontractors they select. Additionally, Licify can assess risk and cash requirements, set pre-approved limits for subcontractors, and directly support them in fulfilling the contracts they win.








A product strategy built on a user-centered design process.
The entire design process begins with a deep motivation to understand the real challenges faced by both builders and subcontractors. Throughout the process, my team and I conducted research with over 200 subcontractors and the top 10 builders in Colombia, ensuring we fully understood their workflows and needs. Our goal was to create a service that is not only helpful and meaningful to them but also contributes to the country’s development. Below are four (04) key insights we uncovered during the process:



  

          
          &#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/96e97a416fbae562fba5a31889f62b5afc3d23ad8be2a24966329d30cbf3d4be/discussing-blueprint.jpg" data-mid="237776283" border="0"  src="https://freight.cargo.site/w/1000/i/96e97a416fbae562fba5a31889f62b5afc3d23ad8be2a24966329d30cbf3d4be/discussing-blueprint.jpg" /&#62;
          
          
 Doing everything to win new and diverse bids.
          
          
          88% of subcontractors mentioned that starting a new job is the most challenging part; it requires significant working capital and effort. Contracts haven’t been finalized, let alone an advance payment received, yet the builder expects immediate results.
          
          

          
          &#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/0c2bf8b68dba5095d0567f9dcee0938188c1e9d387fed92062f876ce384483f8/low-angle-people-with-helmets-looking-scaffolding-design.jpg" data-mid="237776281" border="0"  src="https://freight.cargo.site/w/1000/i/0c2bf8b68dba5095d0567f9dcee0938188c1e9d387fed92062f876ce384483f8/low-angle-people-with-helmets-looking-scaffolding-design.jpg" /&#62;
          
          
 Winning a contract is the beginning of a nightmare.
          
          
          100% of the subcontractors we spoke with mentioned that they need significant working capital to start a job, yet they never receive financial support from builders. This is where the cash flow gap begins—and often never ends, even after completing a project.
          
          

          
          &#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/ade14a2c18952c7bc0507b2aa7d11c65caebae075b6a2469d8d28286d0e80566/site-engineer-construction-site.jpg" data-mid="237776279" border="0"  src="https://freight.cargo.site/w/1000/i/ade14a2c18952c7bc0507b2aa7d11c65caebae075b6a2469d8d28286d0e80566/site-engineer-construction-site.jpg" /&#62;
          
          
 Where can they find information?
          
          
          94% of subcontractors mentioned that unclear information makes it difficult to reach new clients and business opportunities because there is no information available to help them develop solid competitive strategies for managing bids and competition.
          
          

          
          &#60;img width="4591" height="2902" width_o="4591" height_o="2902" data-src="https://freight.cargo.site/t/original/i/76b0e316fb476013813e16a0e7654c6c3f731a300621b1aa82ea0fc5517b7b4c/construction-site-4020496.jpg" data-mid="237776276" border="0"  src="https://freight.cargo.site/w/1000/i/76b0e316fb476013813e16a0e7654c6c3f731a300621b1aa82ea0fc5517b7b4c/construction-site-4020496.jpg" /&#62;
          
          
 Cash flow and information will save both time and money.
          
          
          Subcontractors save time by purchasing materials on schedule, preventing workers from leaving mid-job due to late payments, and gaining leverage with suppliers to have orders fulfilled faster. With cash in hand, they can negotiate better terms with suppliers and eliminate inefficiencies such as extra logistics, rehiring workers, additional payroll, and informal loans with interest rates over 50% APR.

          
          
  	
    





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The research and design process was carried out while I was leading Tech &#38;amp; Product for Licify S.A.S. This product strategy helped the company secure $3.4 million in seed funding in July 2023, led by Brick &#38;amp; Mortar Ventures and Accion Venture Lab, with additional investment from Dash Fund, G2 Momentum Capital, and Columbia University’s VC fund.









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		<title>Colombia Outpost</title>
				
		<link>https://camiloarodriguez.com/Colombia-Outpost</link>

		<pubDate>Mon, 09 Jun 2025 10:06:18 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

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TEACHING PROJECT
CHILD CENTRED DESIGN OUTPOST

LEARNING TROUGH PLAY &#124; CHILD-CENTERED DESIGN







	CHILD CENTRED DESIGN OUTPOST
	LEARNING THROUGH PLAY &#124; CHILD-CENTERED DESIGN
    
    
    
    
    
    _Role
   Assistant Professor
   
   _Company
   Design School Kolding
   
   _Professors Team
   Karen Feder, Louise Åagard, Angelica Lascar, Sol Trejos, Laura Ospina &#38;amp; Camilo Rodriguez
    
    
The Child Centred Design Outpost was a study trip that took place in the rural area of Marsella, Risaralda, Colombia, during March 2024. Over two weeks, 28 students from Design School Kolding (Denmark) and Universidad de los Andes (Colombia) formed mixed groups to share experiences, tools, knowledge, and play with the children in Marsella to design projects that promote the children's right to play in this coffee region in Colombia. The scope of the course was how we as play designers and from the perspective of children can design for children’s right to play. 

My role was co-planning the outpost, coordinating both universities, creating partnerships with schools in Colombia, mentoring students and giving them an Insight workshop, so they can transform their research into meaningful insights that can lead the project to the final design.









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An Outpost for Kids, with Kids, to promote Play.


The study trip officially began on March 11, 2024, in Bogotá, Colombia. During the first week, students attended joint classes between the two Master's programs, exchanging ideas and approaches. The following week, they worked directly with the children in Marsella, applying what they had learned and developing new insights that turned them into ambassadors for the children to the adults.




        
    











Designing for Children's Rights to play, by playing.
During the course, students developed tools and prototypes that would later be applied in Marsella when both universities met to work together. Schools from the Instituto Educativo Alto Cauca Manga Bonita, La Palma, and El Pajuil in the rural area of the town and the La Inmaculada school in the urban area of Marsella participated in the collaboration. This allowed students to interact with the children, play, and design with them. Below, I outline four main achievements from the process:


  

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b24a264aee17aa58a9f4f455a2ae22747524606f329ff694112ce2c032bbccb5/IMG_3990.JPG" data-mid="234362839" border="0"  src="https://freight.cargo.site/w/1000/i/b24a264aee17aa58a9f4f455a2ae22747524606f329ff694112ce2c032bbccb5/IMG_3990.JPG" /&#62;
          
          
          _Play as common language
          
          
          Although they didn’t speak the same language, play became their common language. Activities such as hide and seek, painting on a giant piece of paper, playing soccer, or exploring the coffee field facilitated genuine connections. By being in a shared comfort space, children and adults built trustful relationships that enriched the design projects and strengthened collaboration.
          
          

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e1779006278a813b205878b1796124179b4ec7af743fb64ed216d6a740c68dbe/IMG_3986.JPG" data-mid="234362852" border="0"  src="https://freight.cargo.site/w/1000/i/e1779006278a813b205878b1796124179b4ec7af743fb64ed216d6a740c68dbe/IMG_3986.JPG" /&#62;
          
          
          _Play with the kids, design for them
          
          
          During the trip, it became clear that some students faced difficulties using conventional design tools to interact with children, who, due to the social circumstances mentioned earlier, were often fearful of interacting with adults. Play proved to be a fundamental piece.

          
          

          
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          _Play as trust enabler
          
          
          By integrating play into the design process, fear is reduced, and a safe environment is created where designers can build empathy and trust with the children. Safe spaces are essential for designers (Skovbjerg, 2024) and children (Feder, 2020), as they enable mutual understanding and facilitate dialogue, regardless of language. Play, as a facilitator, enables the development of these necessary spaces to foster trust and creativity.
          
          

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/631d3d63596c904ce64e29d51b268a0e5440bd441c9e3b55ad05baa9661962c0/IMG_3809.JPG" data-mid="234362987" border="0"  src="https://freight.cargo.site/w/1000/i/631d3d63596c904ce64e29d51b268a0e5440bd441c9e3b55ad05baa9661962c0/IMG_3809.JPG" /&#62;
          
          
          _Play equal to development
          
          
          Playing is a daily activity that transforms children's environment into a safe and fun space. Through play, they build friendships, develop trust and intimacy, interact socially, and find a place to express themselves, imagine, and explore. Understanding this dynamic and applying it to design is crucial for students, as play becomes a tool to develop creative confidence and build bridges with the children.
          
          
  	
    





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Some pictures of the project development in Marsella, Risaralda. Video recorded and edited by Universidad de los Andes, all rights belong to them. All the kids that appear on the images gave me their parents and own authoritation to show their pictures and results.








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		<title>Kembos</title>
				
		<link>https://camiloarodriguez.com/Kembos</link>

		<pubDate>Tue, 12 Apr 2022 15:06:29 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

		<guid isPermaLink="true">https://camiloarodriguez.com/Kembos</guid>

		<description>


KEMBO'S


STRATEGY &#124; GAME







	KEMBO'S 
	STRATEGY &#124; GAME
    
    
    
    
    
    _Category
   MA Design for Play project
   
   _Date
   2022
   
   _Team
   Camilo Rodríguez, Marie Schleicch, Linea Larsen &#38;amp; Aditi Kabra
    
    
    Kembo’s is a game that spark kids curiosity in book characters through battles. The idea is to conquer the throne of the library using book character and its powers, and win new objects of your opponents during the battle. The game borns to support and strengthen children's interest in reading, by creating better reading experiences, with the use of child-centered design.

The project fosters the intrinsic &#38;amp; unconscious motivation to reading, it speaks about each character and its powers, establishes characters and other elements associated with the character and provides an element of surprise by giving a little story.









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KEMBO'S GAME JOURNEY



_01 Entice
An arena located in the middle of the library, prepare a set of decks for each kid and organise the space.
_02 Guide
The librarian will be the facilitator to introduce the children in the game and support the play activity.

_03 Enter
The librarian facilitate the first arena fight and crowd the first conqueror to familiarize kids with the game.


_04 Free Play
Kids can use their deck outside in the way they like to... trading, fighting, challenging...

_05 Characters
The kid borrow a book and receives a random new deck of a character.

_06 Arena Fight
Kids fight for the throne using the rules that the arena has.

_07 Exit
The conqueror can have their image in the entrance of the library.



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The game features 2 main elements: a main character from a book story, &#38;amp; 3 supporting objects that are relevant for the character through the story,


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All characters and objects have 3 types of powers: Strenght, Intelligence &#38;amp; Heart. The idea is to conquer the throne of the library and win new power objects from your opponents.
The goal is to combine one character power with one object power to attack. If the sum of powers exceeds the opponents one, he/she win the object card and one point, the winner is the one who win more rounds and objects.





  
  DESIGN PROCESS
  
  
 The entire research process starts with an intrinsic motivation to support and strengthen children's interest in reading, by creating better reading experiences. During the three months of work, I was able to start playing, observing and having conversations with childrens in a school in Denmark, and understand how might we spark kids curiosity in book stories through play. Below I evidence four (04) achievements in the process:
  

  

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/eab79a0a1b90a22f899f0d174c61f7d7a85e94a42338328a5edc9630636a8340/IMG_4134.jpeg" data-mid="167006617" border="0"  src="https://freight.cargo.site/w/1000/i/eab79a0a1b90a22f899f0d174c61f7d7a85e94a42338328a5edc9630636a8340/IMG_4134.jpeg" /&#62;
          
          
          _The power of games
          
          
           Using the research method Internship as a child, showed us that Games provides kids easy and constant interactions &#38;amp; rewards, same as digital environments do.
          
          

          
          &#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a0ce5c6e6a2b23e640c6b561096cfa02e693617c16002501ae22186aa0be7c5f/IMG_2279.jpeg" data-mid="167006812" border="0"  src="https://freight.cargo.site/w/1000/i/a0ce5c6e6a2b23e640c6b561096cfa02e693617c16002501ae22186aa0be7c5f/IMG_2279.jpeg" /&#62;
          
          
          _The joy of reading is not reading
          
          
          External/internal motivations guide kids to read unconsciously. They don’t always like to read, but they read for something else without even noticing it.
          
          

          
          &#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/edc89b86cc2cd1f728962360ea15e2e50802ae5bca8a1e0794950754708e58a0/IMG_4150.jpeg" data-mid="167006619" border="0"  src="https://freight.cargo.site/w/1000/i/edc89b86cc2cd1f728962360ea15e2e50802ae5bca8a1e0794950754708e58a0/IMG_4150.jpeg" /&#62;
          
          
          _Give me a teaser
          
          
          Giving kids small advances of a story builds curiosity &#38;amp; common interest. They know what to expect. They had good experiences with it in the past. 
          
          

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8a471fba0af93fadc9ebf3f94a7ce2df136cf3728b045706b95bbc9098b2a910/IMG_4115.jpeg" data-mid="167006616" border="0"  src="https://freight.cargo.site/w/1000/i/8a471fba0af93fadc9ebf3f94a7ce2df136cf3728b045706b95bbc9098b2a910/IMG_4115.jpeg" /&#62;
          
          
          _I like to win
          
          
          Achievement is important to increase motivation, They need to know what to do to win and that the chances are fair. Kids are competitive, like to know how to win and have clear rules. If they don't see a possibility to win the can get upset. 
          
          
  	
    





&#60;img width="2039" height="930" width_o="2039" height_o="930" data-src="https://freight.cargo.site/t/original/i/4741d2beea8a71ea39a0c6d41336564f193e515f51c1d02b840c0a4da181f447/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-11.jpg" data-mid="167007059" border="0"  src="https://freight.cargo.site/w/1000/i/4741d2beea8a71ea39a0c6d41336564f193e515f51c1d02b840c0a4da181f447/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-11.jpg" /&#62;
&#60;img width="2039" height="605" width_o="2039" height_o="605" data-src="https://freight.cargo.site/t/original/i/454914cdd3fea2fd0fada4d6b9d05650db7eba457361980e061dbe4e7db74f65/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-8.jpg" data-mid="167007060" border="0"  src="https://freight.cargo.site/w/1000/i/454914cdd3fea2fd0fada4d6b9d05650db7eba457361980e061dbe4e7db74f65/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-8.jpg" /&#62;
&#60;img width="1223" height="518" width_o="1223" height_o="518" data-src="https://freight.cargo.site/t/original/i/f75731a69738e3f421468408c56a027e70c10ed05a9adaa82abdfd24ba6b6ed8/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-10.jpg" data-mid="167007061" border="0"  src="https://freight.cargo.site/w/1000/i/f75731a69738e3f421468408c56a027e70c10ed05a9adaa82abdfd24ba6b6ed8/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-10.jpg" /&#62;
&#60;img width="1223" height="512" width_o="1223" height_o="512" data-src="https://freight.cargo.site/t/original/i/63ea808727b438152d7a6795283103ba8d81e908b77dd967f63b951086b745ac/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-9.jpg" data-mid="167007062" border="0"  src="https://freight.cargo.site/w/1000/i/63ea808727b438152d7a6795283103ba8d81e908b77dd967f63b951086b745ac/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-9.jpg" /&#62;





Examples of different stuff created in the design process to understand and build game.







$(document).ready(function(){

      var height = $(window).height();

      $('.encabezadogrupal').height(height/1.1);
       $('.indicador').height(height/1.3);
});




// Hide Header on on scroll down
var hizoscroll;
var ultimoscroll = 0;
var alfa = 5;
var anchonavbar = $('header').outerHeight();

$(window).scroll(function(event){
    hizoscroll = true;
});

setInterval(function() {
    if (hizoscroll) {
        scrolleo();
        hizoscroll = false;
    }
}, 250);

function scrolleo() {
    var st = $(this).scrollTop();
    
    // Make sure they scroll more than delta
    if(Math.abs(ultimoscroll - st)  ultimoscroll &#38;&#38; st &#62; anchonavbar){
        // Scroll Down
        $('header').removeClass('nav-down').addClass('nav-up');
    } else {
        // Scroll Up
        if(st + $(window).height() &#60; $(document).height()) {
            $('header').removeClass('nav-up').addClass('nav-down');
        }
    }
    
    ultimoscroll = st;
}
</description>
		
	</item>
		
		
	<item>
		<title>Coffee Masters</title>
				
		<link>https://camiloarodriguez.com/Coffee-Masters</link>

		<pubDate>Mon, 28 Oct 2019 15:33:30 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

		<guid isPermaLink="true">https://camiloarodriguez.com/Coffee-Masters</guid>

		<description>


COFFEE MASTERS


STRATEGY &#124; BRAND







	COFFEE MASTERS
	STRATEGY &#124; BRAND
    
    
    
    
    
    _Category
   Degree Project
   
   _Labor
   Researcher and Strategist
    
   _Date
   December 2017
   
   _Expositions
   Volarán • Universidad of the Andes &#124; 2018
    
    
    In recent years, coffee production in Colombia has become a socially unsustainable productive model, so children and third age are excluded from it. Although adults are considered old and do not receive opportunities in coffee production, they are forced to sell their farms because their family has migrated. Otherwise, they lose their money, became in total economic poverty and finish their lives in nursing homes, even when they can carry out some parts of the coffee production process.

Coffee Masters is a design strategic model, focused on creating a community farm program for the coffee production field in Santuario, Risaralda, Colombia. It is intended for older adults who pass or are close to being helpless by society and their families. Seeks to provide affection, identity, participation, and support.









&#60;img width="6400" height="3424" width_o="6400" height_o="3424" data-src="https://freight.cargo.site/t/original/i/f43c882136f20d6da83bf44f94ae239d3b941daebe3ba7051520823d10bd0cc5/Mesa-de-trabajo-105x-100.jpg" data-mid="53553380" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f43c882136f20d6da83bf44f94ae239d3b941daebe3ba7051520823d10bd0cc5/Mesa-de-trabajo-105x-100.jpg" /&#62;



&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/48b45e09a55e53c829755ae2bd525f72fad66e9fc1ec416cc36888bb9190a42b/IMG_0067.jpg" data-mid="53553387" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/48b45e09a55e53c829755ae2bd525f72fad66e9fc1ec416cc36888bb9190a42b/IMG_0067.jpg" /&#62;


&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/1096b81f5ee72f19d94fb49fb7380bd6a46d4f9218a4f1092616f7373085b7c1/IMG_0057.jpg" data-mid="53553386" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1096b81f5ee72f19d94fb49fb7380bd6a46d4f9218a4f1092616f7373085b7c1/IMG_0057.jpg" /&#62;





CONSOLIDATION STRATEGY



_01 Formalization
Formalization of the crucial alliances in the project to have the needed capital for a correct implementation.
_02 Legalization
Procedures to obtain the operating license and paperwork to the institution Colombia Mayor with the required documents.

_03 Atraction
Inviting people (Independents in Autumn profile) who possess territory to be part of the project, offer their property to the program and become part of the Collaborative Estates.


_04 Vinculation
Approach the project through different tools to the elderly and join them to the Coffee Masters program so they can be part of the Collaborative Farm.

_05 Adecuation
Organize work teams to make corrections and improvements in the farm chosen for the Coffee Masters program.  Perform two partnerships with the Schools in Santuario and the Federation of Coffee Growers.

_06 Consolidation
All stakeholders come together in the territory to accommodate it and consolidate the Coffee Masters Estate. It will work as a collective construction where the next residents and the community will participate together.

_07 Disertation
Workshops intended to grown coffee plantations within the community using the latest technology. Classes will be given directly to the coffee plantation by members of the National Federation. It will be divided into 8 modules and ordained according to the crop stage.

_08 Iniciation
Residents of the Coffe Masters program move to their new home in the collaborative farm. It is the starting operating moment of the farm.



&#60;img width="3840" height="1414" width_o="3840" height_o="1414" data-src="https://freight.cargo.site/t/original/i/c3bd14b58be74c5638d8c561063d0b1984f87200df8b71df46d026846b8d0a30/Mesa-de-trabajo-173x.png" data-mid="53553372" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c3bd14b58be74c5638d8c561063d0b1984f87200df8b71df46d026846b8d0a30/Mesa-de-trabajo-173x.png" /&#62;




&#60;img width="1414" height="1185" width_o="1414" height_o="1185" data-src="https://freight.cargo.site/t/original/i/a90e6f97426af1258540ea37bcff6bdd221aa9d95823e2988c740538029c6b7d/MDC-01.jpg" data-mid="53553397" border="0"  src="https://freight.cargo.site/w/1000/i/a90e6f97426af1258540ea37bcff6bdd221aa9d95823e2988c740538029c6b7d/MDC-01.jpg" /&#62;


&#60;img width="1415" height="1184" width_o="1415" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b0cea1471d4fc7c18af0b61c0f7b11e7e707724b01098c805b40f57e9400faec/MDC-02.jpg" data-mid="53553396" border="0"  src="https://freight.cargo.site/w/1000/i/b0cea1471d4fc7c18af0b61c0f7b11e7e707724b01098c805b40f57e9400faec/MDC-02.jpg" /&#62;




Maestro Coffee will work as a knot to attract Older Adults to the program and as an extra incoming in the future. Low-scale crops will be created on the farm so that residents can grow them.





  
  DESIGN PROCESS
  
  
 The entire research process starts with an intrinsic motivation to understand the degeneration of the countryside and its residents, especially the elderly in Colombia. During the six months of work, I was able to start conversations with people from the entire coffee production process, and understand the reason why older adults end up in extreme poverty. Below I evidence four (04) achievements in the process:
  

  

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fc917ed7e3bd41101db7f67fc6b5478fe79a851a19aa1b2cc1a87b0e07e8d16f/Observar-FOTO.jpg" data-mid="53553400" border="0"  src="https://freight.cargo.site/w/1000/i/fc917ed7e3bd41101db7f67fc6b5478fe79a851a19aa1b2cc1a87b0e07e8d16f/Observar-FOTO.jpg" /&#62;
          
          
          _The generational relief enigma.
          
          
          Different guided tours showed a problem in the current coffee production model as it excludes some generations. It is a socially unsustainable model without generational change. 
          
          

          
          &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/670596ae3fbf4f323c0db6c335c1cdd460b722f86748a9c4e517a0604aabf439/Camilo-Santuario-MH.jpg" data-mid="53553399" border="0"  src="https://freight.cargo.site/w/1000/i/670596ae3fbf4f323c0db6c335c1cdd460b722f86748a9c4e517a0604aabf439/Camilo-Santuario-MH.jpg" /&#62;
          
          
          _Understanding the third age role.
          
          
          Understanding the productive model in Santuario perceived from third age adults allowed me to understand the coffee production process and the different user profiles.
          
          

          
          &#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/2b56d56570bce4b6f70d9e5d0efb2db09d218e64e8bd485a676455ceb693f6f0/IMG_0063.jpg" data-mid="53553388" border="0"  src="https://freight.cargo.site/w/1000/i/2b56d56570bce4b6f70d9e5d0efb2db09d218e64e8bd485a676455ceb693f6f0/IMG_0063.jpg" /&#62;
          
          
          _Four determinants, better quality life.
          
          
          An older adult farm model that provides identity, support, affection,  and strengthens the social well-being of people involved, proposes a new role for third age in the productive coffee model.
          
          

          
          &#60;img width="1280" height="719" width_o="1280" height_o="719" data-src="https://freight.cargo.site/t/original/i/51cb8d5c71907c9a44043d3cd4ff447d095b959d5abb4fa06ea671f9277b1475/Proponer-FOTO.jpg" data-mid="53553401" border="0"  src="https://freight.cargo.site/w/1000/i/51cb8d5c71907c9a44043d3cd4ff447d095b959d5abb4fa06ea671f9277b1475/Proponer-FOTO.jpg" /&#62;
          
          
          _Strategy Co-construction.
          
          
          Different meetings with government and older adults help me to prototype the benefits and requirements of the program. For a month, the final plan was co-built and improved with those involved in the process.
          
          
  	
    





&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/e673b8e69deb2520cde29251164fbb4c371224a09c11e077585af52ab80763a9/Proceso-Maestros-del-Cafetal_Pagina_2.jpg" data-mid="53553402" border="0"  src="https://freight.cargo.site/w/1000/i/e673b8e69deb2520cde29251164fbb4c371224a09c11e077585af52ab80763a9/Proceso-Maestros-del-Cafetal_Pagina_2.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/dadfa670c38f1b159d84d04cb60cbc4d0dd91a21e95fde2fb5fca5efc1073446/Proceso-Maestros-del-Cafetal_Pagina_3.jpg" data-mid="53553403" border="0"  src="https://freight.cargo.site/w/1000/i/dadfa670c38f1b159d84d04cb60cbc4d0dd91a21e95fde2fb5fca5efc1073446/Proceso-Maestros-del-Cafetal_Pagina_3.jpg" /&#62;
&#60;img width="5738" height="4058" width_o="5738" height_o="4058" data-src="https://freight.cargo.site/t/original/i/6128ec7bca68be895749c7b9434978aef44b7043ad1ab38990005b16d82210f1/Proceso-Maestros-del-Cafetal_Pagina_4.jpg" data-mid="53553404" border="0"  src="https://freight.cargo.site/w/1000/i/6128ec7bca68be895749c7b9434978aef44b7043ad1ab38990005b16d82210f1/Proceso-Maestros-del-Cafetal_Pagina_4.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/1c1256a9fa1ed0f347ceacebc9865918744343ed2a7408f06d27600c1880aebc/Proceso-Maestros-del-Cafetal_Pagina_5.jpg" data-mid="53553405" border="0"  src="https://freight.cargo.site/w/1000/i/1c1256a9fa1ed0f347ceacebc9865918744343ed2a7408f06d27600c1880aebc/Proceso-Maestros-del-Cafetal_Pagina_5.jpg" /&#62;
&#60;img width="4283" height="3029" width_o="4283" height_o="3029" data-src="https://freight.cargo.site/t/original/i/7d1c20433b6a749addddcf3b139576a58e3ab9335030b23612174488b7726dae/Proceso-Maestros-del-Cafetal_Pagina_6.jpg" data-mid="53553406" border="0"  src="https://freight.cargo.site/w/1000/i/7d1c20433b6a749addddcf3b139576a58e3ab9335030b23612174488b7726dae/Proceso-Maestros-del-Cafetal_Pagina_6.jpg" /&#62;
&#60;img width="4283" height="3029" width_o="4283" height_o="3029" data-src="https://freight.cargo.site/t/original/i/946de3b1318736ccb6034426feec6e0534b2ffc6dccbe5d53c78c83903a8df7c/Proceso-Maestros-del-Cafetal_Pagina_7.jpg" data-mid="53553407" border="0"  src="https://freight.cargo.site/w/1000/i/946de3b1318736ccb6034426feec6e0534b2ffc6dccbe5d53c78c83903a8df7c/Proceso-Maestros-del-Cafetal_Pagina_7.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/9ae730a98b0701eee5a69776d08a68f51e02c2be99228f8a59f8eb7fda510637/Proceso-Maestros-del-Cafetal_Pagina_1.jpg" data-mid="53553408" border="0"  src="https://freight.cargo.site/w/1000/i/9ae730a98b0701eee5a69776d08a68f51e02c2be99228f8a59f8eb7fda510637/Proceso-Maestros-del-Cafetal_Pagina_1.jpg" /&#62;





Examples (in Spanish) of different stuff created in the design process to understand and build the profiles and the coffee production process in Santuario, Risaralda.







$(document).ready(function(){

      var height = $(window).height();

      $('.encabezadogrupal').height(height/1.1);
       $('.indicador').height(height/1.3);
});




// Hide Header on on scroll down
var hizoscroll;
var ultimoscroll = 0;
var alfa = 5;
var anchonavbar = $('header').outerHeight();

$(window).scroll(function(event){
    hizoscroll = true;
});

setInterval(function() {
    if (hizoscroll) {
        scrolleo();
        hizoscroll = false;
    }
}, 250);

function scrolleo() {
    var st = $(this).scrollTop();
    
    // Make sure they scroll more than delta
    if(Math.abs(ultimoscroll - st)  ultimoscroll &#38;&#38; st &#62; anchonavbar){
        // Scroll Down
        $('header').removeClass('nav-down').addClass('nav-up');
    } else {
        // Scroll Up
        if(st + $(window).height() &#60; $(document).height()) {
            $('header').removeClass('nav-up').addClass('nav-down');
        }
    }
    
    ultimoscroll = st;
}
</description>
		
	</item>
		
		
	<item>
		<title>Narrative Conversations</title>
				
		<link>https://camiloarodriguez.com/Narrative-Conversations</link>

		<pubDate>Wed, 30 Oct 2019 17:02:28 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

		<guid isPermaLink="true">https://camiloarodriguez.com/Narrative-Conversations</guid>

		<description>


NARRATIVE CONVERSATIONS


METHODOLOGY







	NARRATIVE CONVERSATIONS
	METHODOLOGY
    
    
    
    
    
    _Client
   University of the Andes
&#38;nbsp;
   _Type
   Research Project
&#38;nbsp;
   _Director
   Juan Manuel González
   _Team
   &#38;nbsp;
   Camilo Rodríguez and Valentina Sierra (Research and creation assistants)
   _Web
   &#38;nbsp;
   conversacionesnarrativas.com (in spanish)
    
    
  Narrative Conversations is a user research methodology that allows us to consolidate better understandings of human experiences. This understandings are developed through the construction of communicative relationships, the materialization and ongoing exchange of interpretations between two or more people who share the genuine interest of learning and shaping their understanding of a situation.

We understand that humans are storytelling organisms, live storied lives and thus create stories (interpretations)  and narratives (understandings) to attribute sense and meaning to our lives, so it becomes the starting point to design from human experiences. In resemblance, it aims to foster significant relationships and interactions within the design teams, improve conversations during the research process in design projects, make thoughts tangible and help us communicate our perspectives.

The methodology is taught in an elective course of the design program of the University of the Andes since the first semester of 2018 to today. I arrived as a Research &#38;amp; Creation Assistant and three of my main task are: 

1. Help to prototype, improve the methodology and the way it is being implemented in the course.

2. Assist the elective course and help over 80 students to develop the methodolgy.

3. Design a website and a printed book about the methodology and the results of the project.










THINKING METHODOLOGY


The methodology is structured on a series of narrative spaces where the participants of a project share stories of people who have lived a experience under study, and  reconstruct narratives that reflect and transform their understanding of it. The methodology goes through a series of cycles, stages, and meetings that have different purposes.




	&#60;img width="4200" height="1533" width_o="4200" height_o="1533" data-src="https://freight.cargo.site/t/original/i/2cc3a5c700a3ec8cfc31b40bad26abc02b2b0dc54f467917bba54c0a21f203fb/MAPA-General-CN.jpg" data-mid="53708070" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2cc3a5c700a3ec8cfc31b40bad26abc02b2b0dc54f467917bba54c0a21f203fb/MAPA-General-CN.jpg" /&#62;





	&#60;img width="1000" height="2981" width_o="1000" height_o="2981" data-src="https://freight.cargo.site/t/original/i/3a22be39fc5a2e92d8e51a34f87502ef0709436b77016dddc43857aeb4066515/Recorrido-Metodologia-img.jpg" data-mid="53708089" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/3a22be39fc5a2e92d8e51a34f87502ef0709436b77016dddc43857aeb4066515/Recorrido-Metodologia-img.jpg" /&#62;







_Cycles

They explore three dimensions of a history. Allow designer to identify the sequence of critical factors, the extrinsic and intrinsic factors and establish “common grounds” of conversation.



_Stages

Territories, Horizons and Frontiers are equal in each of the cycles, regulate the process and define particular objectives of each type of conversation carried out during the project. 


_Meetings

They are developed within the stages through individual, couple,  team or group meetings. They are the mechanism to be able to collect, transform and create interpretations and understandings within each of the cycles.






&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/3bf458d2ad90d5e7c3cf4ee6c6a9cda57479ef462847668ba21becf0b6991b05/CCC2-02-Decidir_09.JPG" data-mid="53708073" border="0"  src="https://freight.cargo.site/w/1000/i/3bf458d2ad90d5e7c3cf4ee6c6a9cda57479ef462847668ba21becf0b6991b05/CCC2-02-Decidir_09.JPG" /&#62;


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NARRATIVE UNITS


Allows designers to exteriorize their interpretations that gather a particular understandings of a general situation that detonates, boost and motivates conversations. They seek to promote the exploration, materialization and socialization of human experiences. Created through the union of verbal (proverbs) and visual media (collages).




	&#60;img width="7000" height="4252" width_o="7000" height_o="4252" data-src="https://freight.cargo.site/t/original/i/7fb12e7cf5900414de8a0072ffcc987eb395f378b28794e3e3df609318427edf/Unidades-Ejemplo.jpg" data-mid="53708090" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7fb12e7cf5900414de8a0072ffcc987eb395f378b28794e3e3df609318427edf/Unidades-Ejemplo.jpg" /&#62;





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&#60;img width="4370" height="1689" width_o="4370" height_o="1689" data-src="https://freight.cargo.site/t/original/i/98a697f10539a887a24c7f6cfbb8b1df147609802627e1ab33de3aa1379cba60/UNBanner-LV.jpg" data-mid="53708081" border="0"  src="https://freight.cargo.site/w/1000/i/98a697f10539a887a24c7f6cfbb8b1df147609802627e1ab33de3aa1379cba60/UNBanner-LV.jpg" /&#62;





DESIGN PROCESS

This is one of the best projects in my life because they allow designers to create places where care and trust can be developed. Two years prototyping the methodology were crucial to understand the role of stories and narratives for the human being, so they are a unique way to assign sense and meaning to our events. Furthermore, the project redefines the way we design and approach human experiences. It means that the methodology values the credibility of the stories beyond the truthfulness of the facts. Next, four (04) process pillars:





		
 		&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/1b2ded3adbfe0ab2730440b122a1a00a6941ab90b8c146e4cd636a182255d937/Valores.jpg" data-mid="53708085" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1b2ded3adbfe0ab2730440b122a1a00a6941ab90b8c146e4cd636a182255d937/Valores.jpg" /&#62;
    	
    	
        _Values and Integrity.
        
		
        Promote spaces where people act in a committed and responsible manner, from a care ethic that values, protects and celebrates human diversity and wealth.
    	
    	
    
    	
 		&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/93b9898c2d316b2f4eb0957af581055814d90ac29b1f453685a5c48d5c166b09/Personas.jpg" data-mid="53708086" border="0"  src="https://freight.cargo.site/w/1000/i/93b9898c2d316b2f4eb0957af581055814d90ac29b1f453685a5c48d5c166b09/Personas.jpg" /&#62;
    	
    	
        _Knowledge Creation.
        
		
        Promote meaningful conversations with unknown people and team members. Aforementioned, to create collective knowledge relevant to all.
    	
    	
        
        
 		&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/8c2bd450858e5c398e3cff555c01564458888da5b453589f34fc29df753ebfdc/Tangibilizar.jpg" data-mid="53708087" border="0"  src="https://freight.cargo.site/w/1000/i/8c2bd450858e5c398e3cff555c01564458888da5b453589f34fc29df753ebfdc/Tangibilizar.jpg" /&#62;
    	
    	
        _Materialize Thought.
        
		
        Develop resources for verbal and visual communication that aid the exchange of individual interpretations, the consolidation of shared understandings and the strengthening of communicative relationships.
        
    	
    	
        
        
 		&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/8e753954c9852ea342f669e5e02456dcb120eb1c6a46625983148d07aed9ec45/Diseno-Uniandes.jpg" data-mid="53708088" border="0"  src="https://freight.cargo.site/w/1000/i/8e753954c9852ea342f669e5e02456dcb120eb1c6a46625983148d07aed9ec45/Diseno-Uniandes.jpg" /&#62;
    	
    	
        _Design for designers.
        
		
        Develop a learning space where design students can explore human experiences from a narrative perspective and develop collective understandings through a continuous exchange of individual interpretations.
    	
    	






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All the Narrative Units used on this page were created by the students of the Class: Conversaciones: Encuentros en Collage. All rights reserved for their authors.







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</description>
		
	</item>
		
		
	<item>
		<title>Showie</title>
				
		<link>https://camiloarodriguez.com/Showie</link>

		<pubDate>Fri, 05 Jul 2024 13:52:55 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

		<guid isPermaLink="true">https://camiloarodriguez.com/Showie</guid>

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SHOWIE


UX/UI







	SHOWIE
	UX/UI
    
    
    
    
    
    Type
   MA Project Design for Play
&#38;nbsp;
   _Topic
   Play &#38;amp; Playfulness
&#38;nbsp;
   _Directors
   Camilo Rodríguez, Linea Oxholm &#38;amp; Jorge Villar
    
    It is a mobile application that helps people to relax their thoughts and enjoy their shower experiences. Through 3 different types of stories: meditative, imaginative and dilemma, we target different aspects of peoples shower thoughts, and a set of playful sponges that boost the experience. 

Showie enhances the natural break that is taking a shower. A break that a lot of people need in times where we get more and more busy and have less time for breaks.









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When your day looks stressful, go to the bathroom and just take a shower.

Showie takes a friendly and approachable aesthetic way of work around the taboo of mental health. We have used characters as storytelling tools to engage people and easily connect with their emotions. Using the 'tell us your mood function', users can find the perfect sound for take a shower based on their actual mood.




        






    
 
  
	
    
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Boost your creativity, the shower as a sensorial experience.

Showie is based on shower thoughts, which refers to all the thinking that occurs during the time that we take showers. We understood that the shower is a place with sensorial restricctions in which creativity are boost and let people mix outer and real situations with inner and fictional thinking. At the end of the research we divided the shower thoughts in 3 approahes: Rational, Meditative, Irrational.






_Inner World

Real situations that people experienced in their daily life. Usually related with experiences, feelings, behaviours, people and objects that surrounds a main character.




_Outer World

Real situations mixed with fiction. They can be rational and based on a real situation that the character experienced or irrational and related with unreal experiences.





&#60;img width="2205" height="1589" width_o="2205" height_o="1589" data-src="https://freight.cargo.site/t/original/i/7bb8a7db001cf9d5ccc9a519bbb8a989e8d0d38d9f01957f2d72d138e65cba2f/Inner-Outer-world-diagramme.png" data-mid="214168550" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/7bb8a7db001cf9d5ccc9a519bbb8a989e8d0d38d9f01957f2d72d138e65cba2f/Inner-Outer-world-diagramme.png" /&#62;





_Rational

Realistic fiction, Centered around feeling, Deals with senses and sense of self &#38;amp; Makes you be present in the moment.



_Meditative

Mindfulness and wellbeing, Centered around feeling, Deals with senses and sense of self &#38;amp; Makes you present in the moment.


_Irrational

Fairytale/fantasy traits, Centered around actions, Deals with imagination and humor, Makes you reflect over moral.





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</description>
		
	</item>
		
		
	<item>
		<title>Unum</title>
				
		<link>https://camiloarodriguez.com/Unum</link>

		<pubDate>Fri, 03 Feb 2023 09:59:44 +0000</pubDate>

		<dc:creator>Camilo Rodríguez</dc:creator>

		<guid isPermaLink="true">https://camiloarodriguez.com/Unum</guid>

		<description>
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UNUM


STRATEGY &#124; UX•UI 







	UNUM
	STRATEGY &#124; UX•UI
    
    
    
    
    
    Type
   MA Project Design for Play
&#38;nbsp;
   _Topic
   Play &#38;amp; Speculative Design
&#38;nbsp;
   _Directors
   Camilo Rodríguez &#38;amp; Jorge Villar
    
    Using speculative design and play, Unum critique the economic &#38;amp; political influence around the catholic church and the way they use poverty and culture, to attract adepts and money.

Unum is an strategic plan for the catholic church to stay relevant, economically sustainable &#38;amp; modern in 2030. Through an application, they pays its followers to visit and create content from its different museums and churches around the world.









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THE CONCEPT


In 2030 the Catholic Church created a new sub-section called "Organism of Modern Works" due to the growing loss of followers and the lack of capital. Unum was born, as a new strategic plan to improve the finances and rise donations to increase their number. With the Unum App, they pays its followers to visit and create content from its different museums and churches around the world and with this system, "Organism of Modern Works" can speculate on the stock market.




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The money will be used to preserve the history, culture, and monuments around the world and create closer connections between our devotees.
Also an amount of the incomes will be used to help the neediest &#38;amp; the development and expansion of the Catholic faith.






THE APPLICATION


Trough the app users can: (1)Explore the different Catholic sites, and select their favourite to visit. (2)Look at other creations and have some inspiration about places to visit. (3)Select your preferred social media, create the content, and share it using our app. (4)Complete the requisites to become an Unum Member.




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Unum Box •  Is the welcome box to the Unum community, is the transition between the old and new Catholicism.

Unum Tag • Allow the Unum members to enter to the places quick and easy. Worldwide recognition.







&#60;img width="3360" height="1934" width_o="3360" height_o="1934" data-src="https://freight.cargo.site/t/original/i/a005c9190f85b23fdecf6edddd20129be4f3858036355287be8e0f8f0f312d28/Screenshot-2023-02-06-at-10.02.48.png" data-mid="167406837" border="0"  src="https://freight.cargo.site/w/1000/i/a005c9190f85b23fdecf6edddd20129be4f3858036355287be8e0f8f0f312d28/Screenshot-2023-02-06-at-10.02.48.png" /&#62;




The whole strategy and project can be read at www.camiloarodriguez.com/Unum-Project







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