https://camiloarodriguez.com Camilo Rodríguez Tue, 26 Aug 2025 13:57:02 +0000 https://camiloarodriguez.com en https://camiloarodriguez.com/Home Mon, 04 Aug 2025 09:10:21 +0000 Camilo Rodríguez https://camiloarodriguez.com/Home Hej, I'm Camilo. A Product Strategist based in Denmark. Scroll for joy <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0dc837c5384bed21931f0dfddf4313b87bec2da9ff85404d0e23003c8f43640/Coffee-Heroes-Defense.001.jpeg" data-mid="236632816" border="0" src="https://freight.cargo.site/w/1000/i/a0dc837c5384bed21931f0dfddf4313b87bec2da9ff85404d0e23003c8f43640/Coffee-Heroes-Defense.001.jpeg" /> <img width="1054" height="285" width_o="1054" height_o="285" data-src="https://freight.cargo.site/t/original/i/b6bd749724c94868e17be9968dffc11725912a8b93ce844e2584ae2552944704/Heroes-del-Cafetal.png" data-mid="236637187" border="0" data-scale="5" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/b6bd749724c94868e17be9968dffc11725912a8b93ce844e2584ae2552944704/Heroes-del-Cafetal.png" /> Social Design Research, Analysis, Prototype, Branding, Strategy A playful school program that sparks kids' curiosity about how coffee is made. Through play, they become coffee superheroes who inspire future farmers in Colombia. Click for more <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/114f5855d6757c17d66c4d989346f87dd5827290626be84cd34805057a131400/aa.001.png" data-mid="237777322" border="0" src="https://freight.cargo.site/w/1000/i/114f5855d6757c17d66c4d989346f87dd5827290626be84cd34805057a131400/aa.001.png" /> <img width="4076" height="1240" width_o="4076" height_o="1240" data-src="https://freight.cargo.site/t/original/i/1e28d00e95687ef59aeba5005f3c6ad6e25910c2fdd4b63b63279834e27a87b7/Licify.png" data-mid="237777362" border="0" data-scale="4" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/1e28d00e95687ef59aeba5005f3c6ad6e25910c2fdd4b63b63279834e27a87b7/Licify.png" /> Product Lead, Strategy, Research, Prototype A service that empowers subcontractors with financing, tools, and management solutions to streamline projects, helping them save around 8% in costs and 1 month in execution time. Click for more <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/707e14ef4bbb41e8d0e78c761df95c13cd2a2f89125d35f0a8d06465bad9052f/IMG_7024.jpeg" data-mid="236632835" border="0" src="https://freight.cargo.site/w/1000/i/707e14ef4bbb41e8d0e78c761df95c13cd2a2f89125d35f0a8d06465bad9052f/IMG_7024.jpeg" /> <img width="2933" height="756" width_o="2933" height_o="756" data-src="https://freight.cargo.site/t/original/i/b86bbf74a5865bdf1637e90dd354aa78ddc32b3560f2431d0fc0903f6872fada/stupid-logoCH.png" data-mid="236632836" border="0" data-scale="5" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/b86bbf74a5865bdf1637e90dd354aa78ddc32b3560f2431d0fc0903f6872fada/stupid-logoCH.png" /> &nbsp;Social Design Research, Analysis, Prototype, Strategy The Stupid Way is a workshop that uses play to spark innovative solutions to workplace problems and frustrations. It gives a space to think, and tackle challenges. Click for more <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/926da54033587675822613f87e20003e07523b8a000b85a4f4f397d9307ecdd2/IMG_3867.JPG" data-mid="236632833" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/926da54033587675822613f87e20003e07523b8a000b85a4f4f397d9307ecdd2/IMG_3867.JPG" /> <img width="1325" height="273" width_o="1325" height_o="273" data-src="https://freight.cargo.site/t/original/i/9a40b88c1a23df6ce52ce53915b18556fa230f7c09076034d4d60f85caa98cbc/CCd.png" data-mid="236638917" border="0" data-scale="4" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/9a40b88c1a23df6ce52ce53915b18556fa230f7c09076034d4d60f85caa98cbc/CCd.png" /> Social Design Research, Analysis, Teaching, Branding, Strategy A study trip in rural Colombia, where students from Denmark and Colombia teamed up to design playful projects with and for children, promoting their right to play in a coffee region. Click for more <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/6a00eb991dec0b1d8a68d37e708f6027f8f038ed4f1ada56452a51dd55bcdf40/Asset-32x.png" data-mid="236632820" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6a00eb991dec0b1d8a68d37e708f6027f8f038ed4f1ada56452a51dd55bcdf40/Asset-32x.png" /> BETA • UNDER DEVELOPMENT Product UX, Research, Prototype, Design System A concept that helps kids take mindful breaks through audio stories and playful building. Using LEGO bricks, children listen, imagine, and create based on their thoughts and feelings. Click for more <img width="3360" height="1880" width_o="3360" height_o="1880" data-src="https://freight.cargo.site/t/original/i/0292e9144b3832be52052b97d3e759eb8a1a4a344230cf036c6fcdb39e2fa4ec/Screenshot-2024-02-07-at-22.02.28.png" data-mid="236632819" border="0" src="https://freight.cargo.site/w/1000/i/0292e9144b3832be52052b97d3e759eb8a1a4a344230cf036c6fcdb39e2fa4ec/Screenshot-2024-02-07-at-22.02.28.png" /> <img width="1646" height="548" width_o="1646" height_o="548" data-src="https://freight.cargo.site/t/original/i/23f8b0ebde0166be666348244f7101ea51d6f58b6b1482b93566d791d4f13af9/Asset-22x.png" data-mid="236632825" border="0" data-scale="5" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/23f8b0ebde0166be666348244f7101ea51d6f58b6b1482b93566d791d4f13af9/Asset-22x.png" /> Social Design Research, Analysis, Prototype, Strategy Kembo's is a game that sparks kids' curiosity about book characters through playful battles for the library throne, boosting their love for reading with surprises and storytelling. Click for more <img width="5669" height="3402" width_o="5669" height_o="3402" data-src="https://freight.cargo.site/t/original/i/2ffa8d1de2e291330b4476028762d1af8965711fc66aa796094fd40d80887cb0/ELE-Equipo-01.jpg" data-mid="236632813" border="0" src="https://freight.cargo.site/w/1000/i/2ffa8d1de2e291330b4476028762d1af8965711fc66aa796094fd40d80887cb0/ELE-Equipo-01.jpg" /> Social Design Research, Analysis, Prototype, Branding, UX/UI Narrative Conversations is a user research method that uses storytelling to deepen understanding of human experiences and guide experience-based design. Click for more <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8d781404dd39606cb28dd236df867997667076c4615b33b2454fd316ddd19d41/Showie-White.png" data-mid="236632809" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d781404dd39606cb28dd236df867997667076c4615b33b2454fd316ddd19d41/Showie-White.png" /> Product Research, Analysis, Prototype, Design System An app that turns your shower into a mindful break with meditative, imaginative, and playful stories. Paired with sponges, it helps you relax, reflect, and enjoy your shower time. Click for more <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/3141d6621cebe989810eb4c7a107f9620cbdf9c9cb831804e3606a78508fe034/DSC_0289-1.jpg" data-mid="236632786" border="0" src="https://freight.cargo.site/w/1000/i/3141d6621cebe989810eb4c7a107f9620cbdf9c9cb831804e3606a78508fe034/DSC_0289-1.jpg" /> Social Design Research, Analysis, Prototype, Branding, Strategy Coffee Masters is a design model for a community farm program in Santuario, Colombia, supporting marginalized older adults with care, identity, and participation. Click for more <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/294fc98854f5edd77c7b4540bf776c5e8b9adbf4026c974bed8f2541d9214dc5/UNUM.png" data-mid="236632817" border="0" src="https://freight.cargo.site/w/1000/i/294fc98854f5edd77c7b4540bf776c5e8b9adbf4026c974bed8f2541d9214dc5/UNUM.png" /> Product Research, Analysis, Prototype, Branding, Strategy, Design System Unum uses speculative design and play to critique the Catholic Church’s influence and proposes an app to boost its relevance and sustainability by 2030 through engaging museum and church visits. Click for more <img width="5669" height="3402" width_o="5669" height_o="3402" data-src="https://freight.cargo.site/t/original/i/8cfa19e51f1f0f7fba9326946633fd7c56b094e2c84c38f7d575ce8abae24a9b/Perspectivas-en-Vivienda.jpg" data-mid="236632818" border="0" src="https://freight.cargo.site/w/1000/i/8cfa19e51f1f0f7fba9326946633fd7c56b094e2c84c38f7d575ce8abae24a9b/Perspectivas-en-Vivienda.jpg" /> Social Design Research, Analysis, Prototype, Branding, Strategy Housing Perspectives helps the University of the Andes plan a Master in Housing by researching programs and creating a tool with key housing concepts. Click for more $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal2025').height(height/1.1); $('.indicador').height(height/1.3); }); https://camiloarodriguez.com/Social-Design Sat, 02 Aug 2025 19:35:05 +0000 Camilo Rodríguez https://camiloarodriguez.com/Social-Design Hola, I love Social Design And here you can check some examples. Scroll for joy <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0dc837c5384bed21931f0dfddf4313b87bec2da9ff85404d0e23003c8f43640/Coffee-Heroes-Defense.001.jpeg" data-mid="236597704" border="0" src="https://freight.cargo.site/w/1000/i/a0dc837c5384bed21931f0dfddf4313b87bec2da9ff85404d0e23003c8f43640/Coffee-Heroes-Defense.001.jpeg" /> <img width="977" height="413" width_o="977" height_o="413" data-src="https://freight.cargo.site/t/original/i/b912bc7b281d9f6aafb80a63d308ed49c885b705358654b406796325b3ebd293/Asset-74CH.png" data-mid="236597714" border="0" data-scale="8" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/977/i/b912bc7b281d9f6aafb80a63d308ed49c885b705358654b406796325b3ebd293/Asset-74CH.png" /> _Responsabilities • Research, Analysis, Prototype, Branding, Strategy _Main type • Social Design Coffee Heroes is an innovative workshop/school program that sparks kids' interest in coffee production through play. Empowering children to become superheroes creating educational games about the coffee production process, it aim to instill a sense of importance in coffee within their community and inspire the next generation of coffee farmers in Colombia. Case Study&nbsp;︎︎︎ <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/707e14ef4bbb41e8d0e78c761df95c13cd2a2f89125d35f0a8d06465bad9052f/IMG_7024.jpeg" data-mid="236616146" border="0" src="https://freight.cargo.site/w/1000/i/707e14ef4bbb41e8d0e78c761df95c13cd2a2f89125d35f0a8d06465bad9052f/IMG_7024.jpeg" /> <img width="2933" height="756" width_o="2933" height_o="756" data-src="https://freight.cargo.site/t/original/i/b86bbf74a5865bdf1637e90dd354aa78ddc32b3560f2431d0fc0903f6872fada/stupid-logoCH.png" data-mid="236616145" border="0" data-scale="5" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/b86bbf74a5865bdf1637e90dd354aa78ddc32b3560f2431d0fc0903f6872fada/stupid-logoCH.png" /> &nbsp;_Responsabilities • Research, Analysis, Prototype, Strategy _Main type • Social Design The Stupid Way is a set of cards designed to develop innovative approaches to solving workplace problems and frustrations through play. This activity, which can be done monthly in groups or individually, aims to boost company creativity and reduce employee frustrations with its 16 Play Type Cards. Each solution generated by employees is stored in a deck, providing a valuable resource for visitors and collaborators seeking effective ways to address similar challenges. Case Study&nbsp;︎︎︎ <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/926da54033587675822613f87e20003e07523b8a000b85a4f4f397d9307ecdd2/IMG_3867.JPG" data-mid="236597717" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/926da54033587675822613f87e20003e07523b8a000b85a4f4f397d9307ecdd2/IMG_3867.JPG" /> <img width="1331" height="384" width_o="1331" height_o="384" data-src="https://freight.cargo.site/t/original/i/9c14c6420fac7246a3f45d559939470ce5f82a738eb1ca78bda75aa12ced7c81/Asset-10CH.png" data-mid="236597715" border="0" data-scale="5" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/9c14c6420fac7246a3f45d559939470ce5f82a738eb1ca78bda75aa12ced7c81/Asset-10CH.png" /> _Responsabilities • Research, Analysis, Teaching, Branding, Strategy _Main type • Social Design The Child Centred Design Outpost was a study trip that took place in the rural area of Marsella, Risaralda, Colombia, during March 2024. Over two weeks, 28 students from Design School Kolding (Denmark) and Universidad de los Andes (Colombia) formed mixed groups to share experiences, tools, knowledge, and play with the children in Marsella to design projects that promote the children's right to play in this coffee region in Colombia. The scope of the course was how we as play designers and from the perspective of children can design for children’s right to play. Case Study&nbsp;︎︎︎ <img width="3360" height="1880" width_o="3360" height_o="1880" data-src="https://freight.cargo.site/t/original/i/0292e9144b3832be52052b97d3e759eb8a1a4a344230cf036c6fcdb39e2fa4ec/Screenshot-2024-02-07-at-22.02.28.png" data-mid="236597707" border="0" src="https://freight.cargo.site/w/1000/i/0292e9144b3832be52052b97d3e759eb8a1a4a344230cf036c6fcdb39e2fa4ec/Screenshot-2024-02-07-at-22.02.28.png" /> <img width="1646" height="548" width_o="1646" height_o="548" data-src="https://freight.cargo.site/t/original/i/23f8b0ebde0166be666348244f7101ea51d6f58b6b1482b93566d791d4f13af9/Asset-22x.png" data-mid="236597711" border="0" data-scale="5" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/23f8b0ebde0166be666348244f7101ea51d6f58b6b1482b93566d791d4f13af9/Asset-22x.png" /> _Responsabilities • Research, Analysis, Prototype, Strategy _Main type • Social Design Kembo's is a game that ignites kids' curiosity about book characters through battles to conquer the library throne. The aim is to use characters and their powers, winning objects from opponents. The game enhances children's interest in reading with a child-centered design, fostering intrinsic motivation through character stories and surprises. Case study&nbsp;︎︎︎ <img width="5669" height="3402" width_o="5669" height_o="3402" data-src="https://freight.cargo.site/t/original/i/2ffa8d1de2e291330b4476028762d1af8965711fc66aa796094fd40d80887cb0/ELE-Equipo-01.jpg" data-mid="236597702" border="0" src="https://freight.cargo.site/w/1000/i/2ffa8d1de2e291330b4476028762d1af8965711fc66aa796094fd40d80887cb0/ELE-Equipo-01.jpg" /> _Responsabilities • Research, Analysis, Prototype, Branding, UX/UI _Main type • Social Design Narrative Conversations, a user research methodology, deepens our understanding of human experiences through communicative relationships. Rooted in the concept of humans as storytellers, it serves as a basis for designing from experiences. Implemented at the University of the Andes since 2018, the methodology aims to enhance relationships, improve design team interactions, and facilitate communication. As a Research &amp; Creation Assistant, my tasks involved prototyping, refining the methodology, assisting students, and designing a website and book about the project. Case study&nbsp;︎︎︎ <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/3141d6621cebe989810eb4c7a107f9620cbdf9c9cb831804e3606a78508fe034/DSC_0289-1.jpg" data-mid="236597676" border="0" src="https://freight.cargo.site/w/1000/i/3141d6621cebe989810eb4c7a107f9620cbdf9c9cb831804e3606a78508fe034/DSC_0289-1.jpg" /> _Responsabilities • Research, Analysis, Prototype, Branding, Strategy _Main type • Social Design Colombia's coffee production has become socially unsustainable, excluding children and the elderly. Older adults, capable contributors, are forced to sell their farms due to family migration, leading to financial hardship and placement in nursing homes. Coffee Masters proposes a strategic design model for a community farm program in Santuario, Risaralda, Colombia, targeting marginalized older adults to provide them with affection, identity, participation, and support. Case study&nbsp;︎︎︎ <img width="5669" height="3402" width_o="5669" height_o="3402" data-src="https://freight.cargo.site/t/original/i/8cfa19e51f1f0f7fba9326946633fd7c56b094e2c84c38f7d575ce8abae24a9b/Perspectivas-en-Vivienda.jpg" data-mid="236597706" border="0" src="https://freight.cargo.site/w/1000/i/8cfa19e51f1f0f7fba9326946633fd7c56b094e2c84c38f7d575ce8abae24a9b/Perspectivas-en-Vivienda.jpg" /> _Responsabilities • Research, Analysis, Prototype, Branding, Strategy _Main type • Social Design Housing Perspectives, a consultancy for the University of the Andes Architecture Department, aims to identify opportunities for a future Master in Housing. Executed in three stages, it begins by studying analogous programs worldwide and understanding the aspirations of undergraduate architects and housing enthusiasts. The outcome is a diagnostic tool featuring thirty housing-related concepts, providing the department with actionable insights. As a Research &amp; Creation Assistant, my main responsibilities include designing the tool for the new program, analyzing existing master's programs, conducting user research, supporting tool prototyping, and developing various tools, products, and keynotes. Case study&nbsp;︎︎︎ $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal2025').height(height/1.1); $('.indicador').height(height/1.3); }); https://camiloarodriguez.com/UX-UI Sat, 02 Aug 2025 19:27:21 +0000 Camilo Rodríguez https://camiloarodriguez.com/UX-UI Hej, I'm a Product Strategist. And here you can check some examples. Scroll for joy <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/6a00eb991dec0b1d8a68d37e708f6027f8f038ed4f1ada56452a51dd55bcdf40/Asset-32x.png" data-mid="236597623" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6a00eb991dec0b1d8a68d37e708f6027f8f038ed4f1ada56452a51dd55bcdf40/Asset-32x.png" /> BETA • UNDER DEVELOPMENT _Responsabilities • UX, Research, Prototype, Design System _Main type • UX/UI LEGO Brickfulness is a product concept under development based within the LEGO ecosystem. It is designed to help kids take mindful pauses, moments to recharge, relax, and play! Through a series of short audio stories, children are encouraged to listen, connect with their senses, imagine, and build based on their thoughts and feelings. LEGO bricks, as a powerful tool for creativity and imagination, can help stimulate the mind, restore energy, and provide a joyful break in the day, or simply a moment of fun. Process Overview&nbsp;︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c30c52373780cf37ac29c17dd97c0cd864f7eb47d6ac817ee971e59e8a4640e0/Product-Strategy.001.jpeg" data-mid="236597618" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c30c52373780cf37ac29c17dd97c0cd864f7eb47d6ac817ee971e59e8a4640e0/Product-Strategy.001.jpeg" /> _Responsabilities • Lead, UX, Analysis, Prototype, Strategy, Design System _Main type • UX/UI At Licify, I ensured that the product we designed transformed the construction sector (one of the least digitized in LA), helping our customers drive their business 10X more efficiently through technology. Leading the product &amp; tech team, I aimed to give my best to deliver the tool that helped our customers sell and build rapidly for thousands of people in LA. Additionally, I spearheaded the redesign of the platform, developed the strategy, and created the new financing section. Website&nbsp;︎︎︎ <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8d781404dd39606cb28dd236df867997667076c4615b33b2454fd316ddd19d41/Showie-White.png" data-mid="236597614" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d781404dd39606cb28dd236df867997667076c4615b33b2454fd316ddd19d41/Showie-White.png" /> _Responsabilities • Research, Analysis, Prototype, Design System _Main type • UX/UI Showie is a mobile app designed to help you relax and enjoy your shower time. With three types of stories—meditative, imaginative, and dilemma—and a set of playful sponges, we cater to different aspects of your shower thoughts. Showie enhances that natural break we all need during showers, especially in today's busy world where finding time for breaks is becoming more challenging. Case study&nbsp;︎︎︎ <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/294fc98854f5edd77c7b4540bf776c5e8b9adbf4026c974bed8f2541d9214dc5/UNUM.png" data-mid="236597620" border="0" src="https://freight.cargo.site/w/1000/i/294fc98854f5edd77c7b4540bf776c5e8b9adbf4026c974bed8f2541d9214dc5/UNUM.png" /> _Responsabilities • Research, Analysis, Prototype, Branding, Strategy, Design System _Main type • UX/UI Using speculative design and play, Unum critiques the economic and political influence of the Catholic Church, focusing on their exploitation of poverty and culture to attract followers and financial support. Unum proposes a strategic plan for the Catholic Church's relevance, economic sustainability, and modernization by 2030 through an application. This app incentivizes followers to visit and create content from the Church's global museums and churches, creating a dynamic engagement model. Case study&nbsp;︎︎︎ $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal2025').height(height/1.1); $('.indicador').height(height/1.3); }); https://camiloarodriguez.com/Projects-1 Thu, 31 Oct 2019 15:47:07 +0000 Camilo Rodríguez https://camiloarodriguez.com/Projects-1 .espacio { margin-top: 200px; } <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0e6cf7a9add1058b6d265ce9016f10ed63fad6afde1a445176282b2057eb982e/image-2.png" data-mid="167407900" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0e6cf7a9add1058b6d265ce9016f10ed63fad6afde1a445176282b2057eb982e/image-2.png" /> KEMBO's STRATEGY | GAME ︎ <img width="3543" height="4252" width_o="3543" height_o="4252" data-src="https://freight.cargo.site/t/original/i/cb3d3117a1d28a876e4789a758892859189e21fd3d81bf4e5c5325f62070d001/ELE-CN.jpg" data-mid="53776822" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/cb3d3117a1d28a876e4789a758892859189e21fd3d81bf4e5c5325f62070d001/ELE-CN.jpg" /> NARRATIVE CONVERSATIONS METHODOLOGY ︎ <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5feac3951fe9e1ec589d25673f8faea04a5f79df32048d56d4e0afedd8de712a/Showie-White.png" data-mid="167407899" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5feac3951fe9e1ec589d25673f8faea04a5f79df32048d56d4e0afedd8de712a/Showie-White.png" /> SHOWIE UX|UI ︎ <img width="3543" height="4252" width_o="3543" height_o="4252" data-src="https://freight.cargo.site/t/original/i/b96e03a4b72af4bc3c345ef56d4ccadb6a5855f8134ece7caa337139e48fd564/MDC.jpg" data-mid="53776823" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b96e03a4b72af4bc3c345ef56d4ccadb6a5855f8134ece7caa337139e48fd564/MDC.jpg" /> COFFE MASTERS STRATEGY | BRAND ︎ <img width="3543" height="4252" width_o="3543" height_o="4252" data-src="https://freight.cargo.site/t/original/i/103f5662f59e8a1d560ee314443c866d7ecefef27f0f73efdd27748fccc48ca4/MAVI-BH.jpg" data-mid="53776827" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/103f5662f59e8a1d560ee314443c866d7ecefef27f0f73efdd27748fccc48ca4/MAVI-BH.jpg" /> HOUSING PERSPECTIVES CONSULTANCY ︎ <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/294fc98854f5edd77c7b4540bf776c5e8b9adbf4026c974bed8f2541d9214dc5/UNUM.png" data-mid="167407898" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/294fc98854f5edd77c7b4540bf776c5e8b9adbf4026c974bed8f2541d9214dc5/UNUM.png" /> UNUM UX•UI | STRATEGY ︎ <img width="3543" height="4252" width_o="3543" height_o="4252" data-src="https://freight.cargo.site/t/original/i/df2154fa8947df4dae8942943f3693a377b3709f68bfda4071d44e06868cc2d1/MATU-BH.jpg" data-mid="53776828" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/df2154fa8947df4dae8942943f3693a377b3709f68bfda4071d44e06868cc2d1/MATU-BH.jpg" /> URBAN PERSPECTIVES CONSULTANCY ︎ <img width="3543" height="4252" width_o="3543" height_o="4252" data-src="https://freight.cargo.site/t/original/i/b5aeafec184889cc9328590e6a87871c5b07d75f64a9c32b11a6e6c2697e3a1b/UPI.jpg" data-mid="53776826" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b5aeafec184889cc9328590e6a87871c5b07d75f64a9c32b11a6e6c2697e3a1b/UPI.jpg" /> U.A.P.I CONSULTANCY | STRATEGY ︎ <img width="3543" height="4252" width_o="3543" height_o="4252" data-src="https://freight.cargo.site/t/original/i/97ff37d926db8774db9c43fd3b48b7c37d5f62a7c9f9dd54a7d5c77866d41d92/LOVELAB.jpg" data-mid="53776821" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/97ff37d926db8774db9c43fd3b48b7c37d5f62a7c9f9dd54a7d5c77866d41d92/LOVELAB.jpg" /> LOVELAB CONSULTANCY | STRATEGY ︎ $(document).ready(function(){ var height = $(window).height(); 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for (var i=0; i https://camiloarodriguez.com/About Mon, 21 Oct 2019 17:42:29 +0000 Camilo Rodríguez https://camiloarodriguez.com/About .line-1{ width: 10em; border-right: 2px solid black; text-align: left; white-space: nowrap; overflow: hidden; } /* Animation */ .anim-typewriter{ animation: typewriter 2s steps(44) 1s 1 normal both, blinkTextCursor 500ms steps(44) infinite normal; } @keyframes typewriter{ from{width: 0;} to{width: 400px;} } @keyframes blinkTextCursor{ from{border-right-color: rgba(0,0,0);} to{border-right-color: transparent;} } #more {display: none;} Hola, I'm Camilo. And I do more than design. Gossip below _About me _About me Social Design • Play • Strategy • Research Based in Denmark. Bogotano y colombiano de corazon. Product strategist and design driven leader with 9+ years of experience shaping product direction, guiding cross-functional teams, and translating complex insights into strategy. I specialize in connecting business goals, user needs, and technology to define product vision, align organizations, and drive innovation, leading digital product initiatives end-to-end from discovery and strategy to delivery and organizational alignment. My work spans product strategy, discovery, and research-driven decision making, with a focus on building scalable products and empowered teams. I bring a systems thinking approach influenced by play, using co-creation, experimentation, and storytelling to unlock innovation, align stakeholders, and guide decision making. _Beyond work _Beyond work Bodycombat Instructor • Coffee Lover • Conga drummer In my free time, I’m a Bodycombat instructor at PureGym (DK), where I lead and motivate people to stay active and healthy through music. I got certified during COVID-19, and it's been a rewarding experience ever since. I also love playing tennis, table tennis, and weightlifting — a passion I've pursued for the past 14 years. Every Thursday, I play the congas at a pub. I have a deep love for Latin music and its rhythms, which I first learned by drumming on a table 20 years ago. 🎶 My passion is specialty coffee. I enjoy the entire process — from the seeding process to that first sip — taking in the unique aromas and flavors. Coffee reconnects me with my childhood and my love for rural Colombia, its landscapes, and its people. _Experience Senior Designer In the R&amp;D Team OnRobot • Denmark (04/2023-Currently) Guest Lecturer Child-Centred Design course Designskolen Kolding • Denmark (04/2023) Head of Technology Licify (01/2022-04/2023) Play Master Intern Stupid Studio (04/2022-11/2022) UX/UI Designer Licify S.A.S (04/2022-11/2022) Research and Creation Assistant Housing Perspectives University of the Andes (01/2018-02/2020) Research and Creation Assistant Urban Perspectives University of the Andes (07/2019-12/2019) Research and Creation Assistant Narrative Conversations University of the Andes (07/2018-12/2018) Course Monitor Innovation Workshop Course University of the Andes (01/2017-12/2017) Consultancy Organizational Innovation Alpina (06/2016-12/2016) _Key Strenghts Cross-functional leadership and alignment • Discovery and research-driven innovation • Organizational design and process creation • Stakeholder communication and executive storytelling • Workshop facilitation and co-creation • Systems thinking and complex problem solving • Product discovery • OKRs definition • Experimentation frameworks • Roadmap definition _Programs Sketch &nbsp; Illustrator Photoshop InDesign &nbsp; HTML &nbsp; CSS Axure &nbsp; Keynote _Achievements &amp; recognitions Works | 2023 Coffee Heroes Project Design School Kolding Exhibition Research Paper | 2020 Nurturing Creative Confidence through Narrative Conversations The International Journal of Design Education Lego Scholarship | 2020 To complete my master studies Design School Kolding Volarán | 2018 Coffe Masters Thesis University of the Andes _Education Master of arts Design for Play (2023) Design School Kolding, Denmark Bachelor Design University of the Andes Minor Entrepreneurship University of the Andes High School Media and Basic Gimnasio los Andes _Languages Spanish Native Speaker &nbsp; English Profesional English &nbsp; Danish Basic (Actively learning) _Extra Habilities Miro • Figma • Sketch • Illustrator • Zeplin • HTML • CSS • Photoshop • Indesign • InVision • Analytics • Keynote • Pages • Excel • Adobe Acrobat • Cargo Collective • Wordpress • Wiring • Processing • Bodycombat • Bodybalance • Coffee Brewing • Coffee Production • Collage _References Juan Manuel González Assistant Professor University of the Andes +57 (310)422-89-920 Harold Casas LATAM Account Manager Oesia +57 (300)203-29-40 function myFunction() { var dots = document.getElementById("dots"); var moreText = document.getElementById("more"); var btnText = document.getElementById("myBtn"); if (dots.style.display === "none") { dots.style.display = "inline"; btnText.innerHTML = "Read more"; moreText.style.display = "none"; } else { dots.style.display = "none"; btnText.innerHTML = "Read less"; moreText.style.display = "inline"; } } $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal2025').height(height/1.1); $('.indicador').height(height/1.3); }); https://camiloarodriguez.com/Coffee-Heroes Mon, 03 Jun 2024 11:44:32 +0000 Camilo Rodríguez https://camiloarodriguez.com/Coffee-Heroes #div2 { text-align: center; } .box { -webkit-animation-name: move; -webkit-animation-duration: 60s; -webkit-animation-iteration-count: infinite; -webkit-animation-direction: right; -webkit-animation-timing-function: linear; } .box:hover { -webkit-animation-play-state: paused; } @-webkit-keyframes move { 0% { margin-left: 100px; } 50% { margin-left: -2400px; } 100% { margin-left: 100px; } } COFFEE HEROES STRATEGY | GAMES | SOCIAL COFFEE HEROES STRATEGY | GAMES | SOCIAL _Category Master Project _Expositions Works • Design School Kolding | 2023 The future of coffee farming in rural Colombia is in danger due to a lack of generational renewal among farmers, which can be attributed in part to the absence of specialized rural education. Without opportunities for children to connect with their coffee culture and develop a positive association with it, we risk losing a vital part of our agricultural industry. If we don't take action, who will produce the coffee we rely on? That's where Coffee Heroes comes in. This innovative workshop/school program aims to ignite kids' interest in coffee production through play. By empowering children to become superheroes with a mission to create educational games about the coffee production process, we can help them discover the importance of coffee in their community and inspire the next generation of coffee farmers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f51107a3584d279ba76621722500b4508b00038cb64e655edfebbb07b82a03f7/Coffee-Heroes-Defense-2.001.jpeg" data-mid="212216700" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f51107a3584d279ba76621722500b4508b00038cb64e655edfebbb07b82a03f7/Coffee-Heroes-Defense-2.001.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f4e618c7b6b2b1cc8cbc37325ebf1503b24acacc0ba60f01ed4ade751629b54e/IMG_1604.jpeg" data-mid="212217417" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f4e618c7b6b2b1cc8cbc37325ebf1503b24acacc0ba60f01ed4ade751629b54e/IMG_1604.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b962a47b74f6b2cbc567d4c181b2c6da0a08996227527060fe317ddf782fbf79/IMG_1545.jpeg" data-mid="212217424" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b962a47b74f6b2cbc567d4c181b2c6da0a08996227527060fe317ddf782fbf79/IMG_1545.jpeg" /> Imagine a future without coffee, become a superhero, and save it forever. The Coffee Heroes workshop is designed in eight different stages, each with its own goals. It empowers kids to become superheroes and become aware of their culture, fostering a new creative mindset that sparks their creativity. <img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/971bbcf1ba6316a0fc6f97302548309465cf0fd18e9783a5927f93cae6ff87cb/Screenshot-2023-05-07-at-6.19.10-PM.png" data-mid="212521342" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/971bbcf1ba6316a0fc6f97302548309465cf0fd18e9783a5927f93cae6ff87cb/Screenshot-2023-05-07-at-6.19.10-PM.png" /> Stage One _Narrative 1 Through a speculative story about coffee's extinction, it engaged the kids in the workshop. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1c9198b3edca973a08a4545148d8d246e245f888867379dc0db40d3b2ab9682b/IMG_1568.jpeg" data-mid="212521356" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1c9198b3edca973a08a4545148d8d246e245f888867379dc0db40d3b2ab9682b/IMG_1568.jpeg" /> Stage Two _Superheroes 2 Children are encouraged to empower themselves and create their own superhero identities. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/df24aa96a46777cd1baa55a20001b514971410c86b00cf3b11ae5a9b3d146b53/IMG_0484.JPG" data-mid="212521361" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/df24aa96a46777cd1baa55a20001b514971410c86b00cf3b11ae5a9b3d146b53/IMG_0484.JPG" /> Stage Three _Groups 3 Once they have their shields and names, they should form superhero groups or leagues <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d4a2da8746946f4fbb5637592741440dd3177989fd05d3716904903f28559c16/IMG_1609.jpeg" data-mid="212525097" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d4a2da8746946f4fbb5637592741440dd3177989fd05d3716904903f28559c16/IMG_1609.jpeg" /> Stage Four _Selection 4 Each team receive an explanation of a part of the coffee production process. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f20f41c84b3e8da2de491bca633da88c89945ef8009c118213fd66381f888bbf/IMG_0830.jpeg" data-mid="212525098" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f20f41c84b3e8da2de491bca633da88c89945ef8009c118213fd66381f888bbf/IMG_0830.jpeg" /> Stage Five _Materials 5 Each team will receive a kit containing materials that they can use to create the game. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5321315abe84b34e5f815b1c865cc1af623b36b3180bf814efab62000697c214/IMG_1509.jpeg" data-mid="212525101" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5321315abe84b34e5f815b1c865cc1af623b36b3180bf814efab62000697c214/IMG_1509.jpeg" /> Stage Six _Workshop 6 Each team should use their creativity to develop a game that explains the process. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8d2a0b11b0107db71855b97de86b5d47906b41b19fbec52c77593c5f1d33b8ad/IMG_1657.jpeg" data-mid="212525144" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d2a0b11b0107db71855b97de86b5d47906b41b19fbec52c77593c5f1d33b8ad/IMG_1657.jpeg" /> Stage Seven _Games 7 Games are played allowing all to learn by playing about the coffee process. <img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/f3e39fa0387b45c9a17a2c35992b8501051fe8fbe49039c29b83e51b0c1b6985/Screenshot-2023-05-07-at-9.13.29-PM.png" data-mid="212525145" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f3e39fa0387b45c9a17a2c35992b8501051fe8fbe49039c29b83e51b0c1b6985/Screenshot-2023-05-07-at-9.13.29-PM.png" /> Stage Eight _Games Kit 8 A collection of games is produced and can be used for activities within the school. ︎︎︎ ︎︎︎ A workshop designed for kids, by kids, but designed and guided by adults. As a result, the project includes a project book that documents the research and development of the idea, and an implementation book that details the 8 phases of the implementation strategy for the Coffee Heroes project. <img width="7000" height="6400" width_o="7000" height_o="6400" data-src="https://freight.cargo.site/t/original/i/ec353be06a46674a38f7cf17fe47b44b425a9b05fb7d8b71665900179482abf0/CCC.png" data-mid="212217762" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ec353be06a46674a38f7cf17fe47b44b425a9b05fb7d8b71665900179482abf0/CCC.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/43a177b7cb62a5d4c24d2fc6bd51d466b9cf0f820477d35fe6119aeb0ab5e2cf/Carta.png" data-mid="212217761" border="0" src="https://freight.cargo.site/w/1000/i/43a177b7cb62a5d4c24d2fc6bd51d466b9cf0f820477d35fe6119aeb0ab5e2cf/Carta.png" /> <img width="3238" height="2160" width_o="3238" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7dee5d96bd31423569295434dfff0b5e59d99a7d9151e905371b4d3804011158/Book.png" data-mid="212217700" border="0" src="https://freight.cargo.site/w/1000/i/7dee5d96bd31423569295434dfff0b5e59d99a7d9151e905371b4d3804011158/Book.png" /> These books provide facilitators with access to materials, principles, recommendations, and instructions for each implementation stage, along with blank spaces for customization. The objective is to equip facilitators with the necessary tools and knowledge of the activities and actions required during the workshop. Following a complete Child-Centered design process. The entire design process starts with an intrinsic motivation to understand the lack of opprtunities for kids on rural Colombia and the lack of generational renewal. During the six months of work, I was able to create connections with kids from different rural schools in the coffee region in Colombia, understanding the surroundings, the context and creatting trust to develop my project though play. Below I evidence four (04) main achievements in the process: <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f16e9ad8c5aa25c3b19ea4348ec2026feec27b94fa85f940093ac5f088436432/IMG_1033-2.jpeg" data-mid="212526088" border="0" src="https://freight.cargo.site/w/1000/i/f16e9ad8c5aa25c3b19ea4348ec2026feec27b94fa85f940093ac5f088436432/IMG_1033-2.jpeg" /> _Current solutions are not enough. Different guided tours showed a problem in the current activities to saprks kids curiosity about coffee. They don't understand the children and focus on knowledge, no matter how boring and no important is for the kid. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d872c30b9fac045a64d96e15bace7bea9cdf7d7e731357befd8b9d5c05b1f4ff/IMG_0380.JPG" data-mid="212526878" border="0" src="https://freight.cargo.site/w/1000/i/d872c30b9fac045a64d96e15bace7bea9cdf7d7e731357befd8b9d5c05b1f4ff/IMG_0380.JPG" /> _Understanding the kids role. Sharing time, playing and creating a safe space with the kids in their natural surroundings, allowed me to build trust and confidence with them, allowing me to deeply understand and co-create the solution with them <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a9b27d03cae16940bb901a51372ed69cddc06db7849712c75634a8d475769db1/IMG_0886-2.jpeg" data-mid="212526881" border="0" src="https://freight.cargo.site/w/1000/i/a9b27d03cae16940bb901a51372ed69cddc06db7849712c75634a8d475769db1/IMG_0886-2.jpeg" /> _Four determinants, better quality life. A workshop/class that provides knowledge, freedom, creativity and motivation, proposes a new way to use learning trough play and sparks motivation in the productive coffee model. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8b8638112476c1a79cedd4eb31b1ff28d6157e5fbedf1d7f213ed7ca564328ea/IMG_1525.jpeg" data-mid="212526883" border="0" src="https://freight.cargo.site/w/1000/i/8b8638112476c1a79cedd4eb31b1ff28d6157e5fbedf1d7f213ed7ca564328ea/IMG_1525.jpeg" /> _Following the 10 guides for Child-Centred Design. Kids are the co-authors of the workshop and I always kept on mind the principles like including them in the process, making the project error free and for everyone, and letting them know everything about the design process and solution. <img width="3520" height="1980" width_o="3520" height_o="1980" data-src="https://freight.cargo.site/t/original/i/51c9792d57bad8db5e45f8f5f5c3a4c975302041d421be46bd4e48891dc4d2b4/IMG_1716.JPG" data-mid="212526900" border="0" src="https://freight.cargo.site/w/1000/i/51c9792d57bad8db5e45f8f5f5c3a4c975302041d421be46bd4e48891dc4d2b4/IMG_1716.JPG" /> <img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/b958fba020a478ef84924b41f53cbd64597a674896712fbcdbdd2825fac7bb3e/Screenshot-2023-05-07-at-6.16.27-PM.png" data-mid="212526901" border="0" src="https://freight.cargo.site/w/1000/i/b958fba020a478ef84924b41f53cbd64597a674896712fbcdbdd2825fac7bb3e/Screenshot-2023-05-07-at-6.16.27-PM.png" /> <img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/e3a427a9a68fc744896c43c06e46350eeb502b01baa4904ef02c0eaff2328004/Screenshot-2023-05-07-at-9.13.29-PM.png" data-mid="212526902" border="0" src="https://freight.cargo.site/w/1000/i/e3a427a9a68fc744896c43c06e46350eeb502b01baa4904ef02c0eaff2328004/Screenshot-2023-05-07-at-9.13.29-PM.png" /> <img width="2754" height="1544" width_o="2754" height_o="1544" data-src="https://freight.cargo.site/t/original/i/2b9c3786e1dd883408a42bfcf1de6d40d1cb65a5fe749b3dcabb4303ea4d4ce6/Screenshot-2023-05-19-at-2.47.20-PM.png" data-mid="212526903" border="0" src="https://freight.cargo.site/w/1000/i/2b9c3786e1dd883408a42bfcf1de6d40d1cb65a5fe749b3dcabb4303ea4d4ce6/Screenshot-2023-05-19-at-2.47.20-PM.png" /> <img width="2466" height="1888" width_o="2466" height_o="1888" data-src="https://freight.cargo.site/t/original/i/d26310d37bdce427a9429561320a6a7c31c26f8e8bae3764f06dd97fe1e876fc/Screenshot-2023-05-19-at-3.03.44-PM.png" data-mid="212526904" border="0" src="https://freight.cargo.site/w/1000/i/d26310d37bdce427a9429561320a6a7c31c26f8e8bae3764f06dd97fe1e876fc/Screenshot-2023-05-19-at-3.03.44-PM.png" /> <img width="2418" height="1240" width_o="2418" height_o="1240" data-src="https://freight.cargo.site/t/original/i/beab4908c7a33b06842d0121736c40b09e35950e5a0173a07e62ff9c0d3f86e5/Screenshot-2023-05-19-at-3.04.22-PM.png" data-mid="212526906" border="0" src="https://freight.cargo.site/w/1000/i/beab4908c7a33b06842d0121736c40b09e35950e5a0173a07e62ff9c0d3f86e5/Screenshot-2023-05-19-at-3.04.22-PM.png" /> <img width="3360" height="1884" width_o="3360" height_o="1884" data-src="https://freight.cargo.site/t/original/i/ae90a9cd29f3f85b28e067bfb344159bc18cf3d3e8c35b8b1c699efef875d4d8/Screenshot-2023-05-19-at-3.08.03-PM.png" data-mid="212526907" border="0" src="https://freight.cargo.site/w/1000/i/ae90a9cd29f3f85b28e067bfb344159bc18cf3d3e8c35b8b1c699efef875d4d8/Screenshot-2023-05-19-at-3.08.03-PM.png" /> Some pictures of the project development in Marsella, Risaralda. All the kids that appear on the images gave me their parents and own authoritation to show their pictures and results. $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal').height(height/1.1); $('.indicador').height(height/1.3); }); // Hide Header on on scroll down var hizoscroll; var ultimoscroll = 0; var alfa = 5; var anchonavbar = $('header').outerHeight(); $(window).scroll(function(event){ hizoscroll = true; }); setInterval(function() { if (hizoscroll) { scrolleo(); hizoscroll = false; } }, 250); function scrolleo() { var st = $(this).scrollTop(); // Make sure they scroll more than delta if(Math.abs(ultimoscroll - st) ultimoscroll && st > anchonavbar){ // Scroll Down $('header').removeClass('nav-down').addClass('nav-up'); } else { // Scroll Up if(st + $(window).height() < $(document).height()) { $('header').removeClass('nav-up').addClass('nav-down'); } } ultimoscroll = st; } function scrollWin() { var elmnt = document.getElementById("mover"); elmnt.scrollLeft += 1200; } function scrollWin2() { var elmnt = document.getElementById("mover"); elmnt.scrollLeft -= 1200; } https://camiloarodriguez.com/Licify Tue, 26 Aug 2025 13:57:02 +0000 Camilo Rodríguez https://camiloarodriguez.com/Licify #div2 { text-align: center; } .box { -webkit-animation-name: move; -webkit-animation-duration: 60s; -webkit-animation-iteration-count: infinite; -webkit-animation-direction: right; -webkit-animation-timing-function: linear; } .box:hover { -webkit-animation-play-state: paused; } @-webkit-keyframes move { 0% { margin-left: 100px; } 50% { margin-left: -2400px; } 100% { margin-left: 100px; } } LICIFY VENDE+ UX•UI | RESEARCH LICIFY VENDE+ UX•UI | RESEARCH UX•UI UX, Research, Prototype, Design System Achievements 80 points NPS, +30% Product Market Fit &amp; the product plan secured a 3.4 MUSD of investment. The construction sector faces major challenges: builders must evaluate multiple factors when selecting suppliers, while contractors struggle to gain visibility, find clients, and finance projects without upfront payments. With Licify Vende+, our goal is to train contractors to become more competitive and visible, while providing them with access to financing through our fintech platform, which offers upfront payments and progress-based payouts. This ensures cash flow for contractors and gives builders the confidence to choose the right partner. We redesigned the strategy, experience, and user interface to turn the platform into a space for managing projects, communication, and cash flow. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8c1c42a58427716713b10362b913c82d5041b13a28848edcccc84a0b434dfb0/Product-Strategy.001.png" data-mid="237776166" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b8c1c42a58427716713b10362b913c82d5041b13a28848edcccc84a0b434dfb0/Product-Strategy.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79a951b3210bbe7c2330d7440159bbf9dc42ef5e42225f26cb9878b8818c87c0/Product-Strategy.002.png" data-mid="237776165" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/79a951b3210bbe7c2330d7440159bbf9dc42ef5e42225f26cb9878b8818c87c0/Product-Strategy.002.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/742f8695d40beba49b979303579728c6840d834a338d8217601a2cb60d3dd986/Product-Strategy.003.png" data-mid="237776164" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/742f8695d40beba49b979303579728c6840d834a338d8217601a2cb60d3dd986/Product-Strategy.003.png" /> A partner that helps save up to 20% in cash and one month in contract execution.&nbsp; Licify Vende+ redesigned the software to train, strengthen, connect, and support subcontractors throughout the tendering process. With Vende+, they can: (1) manage contracts and compliance, (2) acquire insurance policies, (3) manage and pay invoices, (4) organize essential documents, and (5) track accounts payable and receivable. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fa875c44d932434ae57353738e4a491597d0cfb119fc62a6b378005992fdd31/aa.001.png" data-mid="237777142" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6fa875c44d932434ae57353738e4a491597d0cfb119fc62a6b378005992fdd31/aa.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f01d8c95b65610efdbd38fce26fbc51fad72df70ab5c64397b6c56cfc7fffc4/Product-Strategy.004.png" data-mid="237776161" border="0" src="https://freight.cargo.site/w/1000/i/4f01d8c95b65610efdbd38fce26fbc51fad72df70ab5c64397b6c56cfc7fffc4/Product-Strategy.004.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9df18ce506331f8e3f56ef5033103ca5df8d871854e743d69744e2b0d2ceee7f/Product-Strategy.005.png" data-mid="237776159" border="0" src="https://freight.cargo.site/w/1000/i/9df18ce506331f8e3f56ef5033103ca5df8d871854e743d69744e2b0d2ceee7f/Product-Strategy.005.png" /> As a result, contractors can track the records and reputation, operational capacity, future cash flow needs, bidding quality, and financial performance of the subcontractors they select. Additionally, Licify can assess risk and cash requirements, set pre-approved limits for subcontractors, and directly support them in executing the contracts they win. A single platform to save up to 8% in cash — select, manage, sign, and pay your subcontractors. All in one. . With the transformation from a Software as a Service to a Fintech, contractors gain access to certified providers, the cash they need to execute projects, and a complete platform to select the best subcontractors while managing hiring, operations, and down payments all in one place. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b39c721a921a0a9386fae2ec712126232b91edd46b3a1d7ccd8456d7b7636080/aa.002.png" data-mid="237777141" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b39c721a921a0a9386fae2ec712126232b91edd46b3a1d7ccd8456d7b7636080/aa.002.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/deb6740b9ae0d4e3901cf9271651adfe53a964215c40610ab476c1abd80ed83e/Product-Strategy.006.png" data-mid="237776157" border="0" src="https://freight.cargo.site/w/1000/i/deb6740b9ae0d4e3901cf9271651adfe53a964215c40610ab476c1abd80ed83e/Product-Strategy.006.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4005e47a61e4b0c72009caa0d62ea848538257d9d0f773dc7f9142faa3f74c0/Product-Strategy.007.png" data-mid="237776156" border="0" src="https://freight.cargo.site/w/1000/i/c4005e47a61e4b0c72009caa0d62ea848538257d9d0f773dc7f9142faa3f74c0/Product-Strategy.007.png" /> As a result, contractors can track the records and reputation, operational capacity, future cash flow needs, bidding quality, and financial performance of the subcontractors they select. Additionally, Licify can assess risk and cash requirements, set pre-approved limits for subcontractors, and directly support them in fulfilling the contracts they win. A product strategy built on a user-centered design process. The entire design process begins with a deep motivation to understand the real challenges faced by both builders and subcontractors. Throughout the process, my team and I conducted research with over 200 subcontractors and the top 10 builders in Colombia, ensuring we fully understood their workflows and needs. Our goal was to create a service that is not only helpful and meaningful to them but also contributes to the country’s development. Below are four (04) key insights we uncovered during the process: <img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/96e97a416fbae562fba5a31889f62b5afc3d23ad8be2a24966329d30cbf3d4be/discussing-blueprint.jpg" data-mid="237776283" border="0" src="https://freight.cargo.site/w/1000/i/96e97a416fbae562fba5a31889f62b5afc3d23ad8be2a24966329d30cbf3d4be/discussing-blueprint.jpg" /> Doing everything to win new and diverse bids. 88% of subcontractors mentioned that starting a new job is the most challenging part; it requires significant working capital and effort. Contracts haven’t been finalized, let alone an advance payment received, yet the builder expects immediate results. <img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/0c2bf8b68dba5095d0567f9dcee0938188c1e9d387fed92062f876ce384483f8/low-angle-people-with-helmets-looking-scaffolding-design.jpg" data-mid="237776281" border="0" src="https://freight.cargo.site/w/1000/i/0c2bf8b68dba5095d0567f9dcee0938188c1e9d387fed92062f876ce384483f8/low-angle-people-with-helmets-looking-scaffolding-design.jpg" /> Winning a contract is the beggining of a nightmare. 100% of the subcontractors we spoke with mentioned that they need significant working capital to start a job, yet they never receive financial support from builders. This is where the cash flow gap begins—and often never ends, even after completing a project. <img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/ade14a2c18952c7bc0507b2aa7d11c65caebae075b6a2469d8d28286d0e80566/site-engineer-construction-site.jpg" data-mid="237776279" border="0" src="https://freight.cargo.site/w/1000/i/ade14a2c18952c7bc0507b2aa7d11c65caebae075b6a2469d8d28286d0e80566/site-engineer-construction-site.jpg" /> Where can they find information? 94% of subcontractors mentioned that unclear information makes it difficult to reach new clients and business opportunities because **there is no information available** to help them develop solid competitive strategies for managing bids and competition. <img width="4591" height="2902" width_o="4591" height_o="2902" data-src="https://freight.cargo.site/t/original/i/76b0e316fb476013813e16a0e7654c6c3f731a300621b1aa82ea0fc5517b7b4c/construction-site-4020496.jpg" data-mid="237776276" border="0" src="https://freight.cargo.site/w/1000/i/76b0e316fb476013813e16a0e7654c6c3f731a300621b1aa82ea0fc5517b7b4c/construction-site-4020496.jpg" /> Cash flow and information will save both time and money. Subcontractors save time by purchasing materials on schedule, preventing workers from leaving mid-job due to late payments, and gaining leverage with suppliers to have orders fulfilled faster. With cash in hand, they can negotiate better terms with suppliers and eliminate inefficiencies such as extra logistics, rehiring workers, additional payroll, and informal loans with interest rates over 50% APR. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8c1c42a58427716713b10362b913c82d5041b13a28848edcccc84a0b434dfb0/Product-Strategy.001.png" data-mid="237776166" border="0" src="https://freight.cargo.site/w/1000/i/b8c1c42a58427716713b10362b913c82d5041b13a28848edcccc84a0b434dfb0/Product-Strategy.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fa875c44d932434ae57353738e4a491597d0cfb119fc62a6b378005992fdd31/aa.001.png" data-mid="237777142" border="0" src="https://freight.cargo.site/w/1000/i/6fa875c44d932434ae57353738e4a491597d0cfb119fc62a6b378005992fdd31/aa.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b39c721a921a0a9386fae2ec712126232b91edd46b3a1d7ccd8456d7b7636080/aa.002.png" data-mid="237777141" border="0" src="https://freight.cargo.site/w/1000/i/b39c721a921a0a9386fae2ec712126232b91edd46b3a1d7ccd8456d7b7636080/aa.002.png" /> The research and design process was carried out while I was leading Tech &amp; Product for Licify S.A.S. This product strategy helped the company secure $3.4 million in seed funding in July 2023, led by Brick &amp; Mortar Ventures and Accion Venture Lab, with additional investment from Dash Fund, G2 Momentum Capital, and Columbia University’s VC fund. $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal').height(height/1.1); $('.indicador').height(height/1.3); }); // Hide Header on on scroll down var hizoscroll; var ultimoscroll = 0; var alfa = 5; var anchonavbar = $('header').outerHeight(); $(window).scroll(function(event){ hizoscroll = true; }); setInterval(function() { if (hizoscroll) { scrolleo(); hizoscroll = false; } }, 250); function scrolleo() { var st = $(this).scrollTop(); // Make sure they scroll more than delta if(Math.abs(ultimoscroll - st) ultimoscroll && st > anchonavbar){ // Scroll Down $('header').removeClass('nav-down').addClass('nav-up'); } else { // Scroll Up if(st + $(window).height() < $(document).height()) { $('header').removeClass('nav-up').addClass('nav-down'); } } ultimoscroll = st; } function scrollWin() { var elmnt = document.getElementById("mover"); elmnt.scrollLeft += 1200; } function scrollWin2() { var elmnt = document.getElementById("mover"); elmnt.scrollLeft -= 1200; } https://camiloarodriguez.com/Colombia-Outpost Mon, 09 Jun 2025 10:06:18 +0000 Camilo Rodríguez https://camiloarodriguez.com/Colombia-Outpost #div2 { text-align: center; } .box { -webkit-animation-name: move; -webkit-animation-duration: 60s; -webkit-animation-iteration-count: infinite; -webkit-animation-direction: right; -webkit-animation-timing-function: linear; } .box:hover { -webkit-animation-play-state: paused; } @-webkit-keyframes move { 0% { margin-left: 100px; } 50% { margin-left: -2400px; } 100% { margin-left: 100px; } } TEACHING PROJECT CHILD CENTRED DESIGN OUTPOST LEARNING TROUGH PLAY | CHILD-CENTERED DESIGN CHILD CENTRED DESIGN OUTPOST LEARNING TROUGH PLAY | CHILD-CENTERED DESIGN _Role Assistant Professor _Company Design School Kolding _Professors Team Karen Feder, Louise Åagard, Angelica Lascar, Sol Trejos, Laura Ospina &amp; Camilo Rodriguez The Child Centred Design Outpost was a study trip that took place in the rural area of Marsella, Risaralda, Colombia, during March 2024. Over two weeks, 28 students from Design School Kolding (Denmark) and Universidad de los Andes (Colombia) formed mixed groups to share experiences, tools, knowledge, and play with the children in Marsella to design projects that promote the children's right to play in this coffee region in Colombia. The scope of the course was how we as play designers and from the perspective of children can design for children’s right to play. My role was co-planning the outpost, coordinating both universities, create partnerships with schools in Colombia, mentor students and gave them an Insight workshop, so they can transform their research into meaningful insights that can lead the project to the final design. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a84fa4f16cb5c3105cce56baa28d033e58ce0581db16283d3a9b55daf52427d5/CCD-Insights.001.jpeg" data-mid="234359782" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a84fa4f16cb5c3105cce56baa28d033e58ce0581db16283d3a9b55daf52427d5/CCD-Insights.001.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fc08012f15141860f6801cdad59b950d1f3a374a6272829370ebcdecebea1bf9/IMG_3848.JPG" data-mid="234359808" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fc08012f15141860f6801cdad59b950d1f3a374a6272829370ebcdecebea1bf9/IMG_3848.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a098e25b15d75fc02e2451b4ab883959cac6b05e291b9bc9b39601d492f18f39/IMG_3855.JPG" data-mid="234359821" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a098e25b15d75fc02e2451b4ab883959cac6b05e291b9bc9b39601d492f18f39/IMG_3855.JPG" /> An Outpost for Kids, with Kids, to promote Play. The study trip officially began on March 11, 2024, in Bogotá, Colombia. During the first week, students attended joint classes between the two Master's programs, exchanging ideas and approaches. The following week, they worked directly with the children in Marsella, applying what they had learned and developing new insights that turned them into ambassadors for the children to the adults. Designing for Children Rights to play, by playing. During the course, students developed tools and prototypes that would later be applied in Marsella when both universities met to work together. Schools from the Instituto Educativo Alto Cauca Manga Bonita, La Palma, and El Pajuil in the rural area of the town and the La Inmaculada school in the urban area of Marsella participated in the collaboration. This allowed students to interact with the children, play, and design with them. Below, I outline four main achievements from the process: <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b24a264aee17aa58a9f4f455a2ae22747524606f329ff694112ce2c032bbccb5/IMG_3990.JPG" data-mid="234362839" border="0" src="https://freight.cargo.site/w/1000/i/b24a264aee17aa58a9f4f455a2ae22747524606f329ff694112ce2c032bbccb5/IMG_3990.JPG" /> _Play as common language Although they didn’t speak the same language, play became their common language. Activities such as hide and seek, painting on a giant piece of paper, playing soccer, or exploring the coffee field facilitated genuine connections. By being in a shared comfort space, children and adults built trustful relationships that enriched the design projects and strengthened collaboration. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e1779006278a813b205878b1796124179b4ec7af743fb64ed216d6a740c68dbe/IMG_3986.JPG" data-mid="234362852" border="0" src="https://freight.cargo.site/w/1000/i/e1779006278a813b205878b1796124179b4ec7af743fb64ed216d6a740c68dbe/IMG_3986.JPG" /> _Play with the kids, design for them During the trip, it became clear that some students faced difficulties using conventional design tools to interact with children, who, due to the social circumstances mentioned earlier, were often fearful of interacting with adults. Play proved to be a fundamental piece. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d5ab09f7de32cf9a2ee9a411325d2286eb1721027922858def6f7502936d72c8/IMG_3866.JPG" data-mid="234362879" border="0" src="https://freight.cargo.site/w/1000/i/d5ab09f7de32cf9a2ee9a411325d2286eb1721027922858def6f7502936d72c8/IMG_3866.JPG" /> _Play as trust enabler By integrating play into the design process, fear is reduced, and a safe environment is created where designers can build empathy and trust with the children. Safe spaces are essential for designers (Skovbjerg, 2024) and children (Feder, 2020), as they enable mutual understanding and facilitate dialogue, regardless of language. Play, as a facilitator, enables the development of these necessary spaces to foster trust and creativity. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/631d3d63596c904ce64e29d51b268a0e5440bd441c9e3b55ad05baa9661962c0/IMG_3809.JPG" data-mid="234362987" border="0" src="https://freight.cargo.site/w/1000/i/631d3d63596c904ce64e29d51b268a0e5440bd441c9e3b55ad05baa9661962c0/IMG_3809.JPG" /> _Play equal to development Playing is a daily activity that transforms children's environment into a safe and fun space. Through play, they build friendships, develop trust and intimacy, interact socially, and find a place to express themselves, imagine, and explore. Understanding this dynamic and applying it to design is crucial for students, as play becomes a tool to develop creative confidence and build bridges with the children. <img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/b958fba020a478ef84924b41f53cbd64597a674896712fbcdbdd2825fac7bb3e/Screenshot-2023-05-07-at-6.16.27-PM.png" data-mid="234359002" border="0" src="https://freight.cargo.site/w/1000/i/b958fba020a478ef84924b41f53cbd64597a674896712fbcdbdd2825fac7bb3e/Screenshot-2023-05-07-at-6.16.27-PM.png" /> Some pictures of the project development in Marsella, Risaralda. Video recorded and edited by Universidad de los Andes, all the rights belongs to them. All the kids that appear on the images gave me their parents and own authoritation to show their pictures and results. $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal').height(height/1.1); $('.indicador').height(height/1.3); }); // Hide Header on on scroll down var hizoscroll; var ultimoscroll = 0; var alfa = 5; var anchonavbar = $('header').outerHeight(); $(window).scroll(function(event){ hizoscroll = true; }); setInterval(function() { if (hizoscroll) { scrolleo(); hizoscroll = false; } }, 250); function scrolleo() { var st = $(this).scrollTop(); // Make sure they scroll more than delta if(Math.abs(ultimoscroll - st) ultimoscroll && st > anchonavbar){ // Scroll Down $('header').removeClass('nav-down').addClass('nav-up'); } else { // Scroll Up if(st + $(window).height() < $(document).height()) { $('header').removeClass('nav-up').addClass('nav-down'); } } ultimoscroll = st; } function scrollWin() { var elmnt = document.getElementById("mover"); elmnt.scrollLeft += 1200; } function scrollWin2() { var elmnt = document.getElementById("mover"); elmnt.scrollLeft -= 1200; } https://camiloarodriguez.com/Kembos Tue, 12 Apr 2022 15:06:29 +0000 Camilo Rodríguez https://camiloarodriguez.com/Kembos KEMBO'S STRATEGY | GAME KEMBO'S STRATEGY | GAME _Category MA Design for Play project _Date 2022 _Team Camilo Rodríguez, Marie Schleicch, Linea Larsen &amp; Aditi Kabra Kembo’s is a game that spark kids curiosity in book characters through battles. The idea is to conquer the throne of the library using book character and its powers, and win new objects of your opponents during the battle. The game borns to support and strengthen children's interest in reading, by creating better reading experiences, with the use of child-centered design. The project fosters the intrinsic &amp; unconscious motivation to reading, it speaks about each character and its powers, establishes characters and other elements associated with the character and provides an element of surprise by giving a little story. <img width="6400" height="3424" width_o="6400" height_o="3424" data-src="https://freight.cargo.site/t/original/i/c5004f7025c7386ca419f55599aa6d7a82fc5e7f97d3e7a592479091f49f8d4e/Kembos-Logo-minilogo.jpg" data-mid="139446891" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c5004f7025c7386ca419f55599aa6d7a82fc5e7f97d3e7a592479091f49f8d4e/Kembos-Logo-minilogo.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f70e07a3011928b05ccb9876ca188b1da1511f04232814116c257270d47e5f58/IMG_4332.jpeg" data-mid="139448872" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f70e07a3011928b05ccb9876ca188b1da1511f04232814116c257270d47e5f58/IMG_4332.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/76f21faafb34d9e6e6957cfcf7ae66dd8d0b935c461b1fbb446cbadbd226ae78/IMG_2156.jpg" data-mid="139448875" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/76f21faafb34d9e6e6957cfcf7ae66dd8d0b935c461b1fbb446cbadbd226ae78/IMG_2156.jpg" /> KEMBO'S GAME JOURNEY _01 Entice An arena located in the middle of the library, prepare a set of decks for each kid and organise the space. _02 Guide The librarian will be the facilitator to introduce the children in the game and support the play activity. _03 Enter The librarian facilitate the first arena fight and crowd the first conqueror to familiarize kids with the game. _04 Free Play Kids can use their deck outside in the way they like to... trading, fighting, challenging... _05 Characters The kid borrow a book and receives a random new deck of a character. _06 Arena Fight Kids fight for the throne using the rules that the arena has. _07 Exit The conqueror can have their image in the entrance of the library. <img width="3841" height="1878" width_o="3841" height_o="1878" data-src="https://freight.cargo.site/t/original/i/c0d4f2101619b3a3f85efc65cbe01ff66e05142ff02ac11d614f754779aac414/Kembo-1.jpg" data-mid="167002979" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c0d4f2101619b3a3f85efc65cbe01ff66e05142ff02ac11d614f754779aac414/Kembo-1.jpg" /> The game features 2 main elements: a main character from a book story, &amp; 3 supporting objects that are relevant for the character through the story, <img width="1415" height="1186" width_o="1415" height_o="1186" data-src="https://freight.cargo.site/t/original/i/2ad27dfdb7fa6c29fb64fc67e527f2e5de64238be08e3ee84d207d34ef9ea5b5/Kembos-02.jpg" data-mid="167003664" border="0" src="https://freight.cargo.site/w/1000/i/2ad27dfdb7fa6c29fb64fc67e527f2e5de64238be08e3ee84d207d34ef9ea5b5/Kembos-02.jpg" /> <img width="1415" height="1186" width_o="1415" height_o="1186" data-src="https://freight.cargo.site/t/original/i/b19857eb968a5fbf745714ec09c4bc144158cefad801ab5c86fecf0b0306b319/Kembos-03.jpg" data-mid="167003663" border="0" src="https://freight.cargo.site/w/1000/i/b19857eb968a5fbf745714ec09c4bc144158cefad801ab5c86fecf0b0306b319/Kembos-03.jpg" /> All characters and objects have 3 types of powers: Strenght, Intelligence &amp; Heart. The idea is to conquer the throne of the library and win new power objects from your opponents. The goal is to combine one character power with one object power to attack. If the sum of powers exceeds the opponents one, he/she win the object card and one point, the winner is the one who win more rounds and objects. DESIGN PROCESS The entire research process starts with an intrinsic motivation to support and strengthen children's interest in reading, by creating better reading experiences. During the three months of work, I was able to start playing, observing and having conversations with childrens in a school in Denmark, and understand how might we spark kids curiosity in book stories through play. Below I evidence four (04) achievements in the process: <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/eab79a0a1b90a22f899f0d174c61f7d7a85e94a42338328a5edc9630636a8340/IMG_4134.jpeg" data-mid="167006617" border="0" src="https://freight.cargo.site/w/1000/i/eab79a0a1b90a22f899f0d174c61f7d7a85e94a42338328a5edc9630636a8340/IMG_4134.jpeg" /> _The power of games Using the research method Internship as a child, showed us that Games provides kids easy and constant interactions &amp; rewards, same as digital environments do. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a0ce5c6e6a2b23e640c6b561096cfa02e693617c16002501ae22186aa0be7c5f/IMG_2279.jpeg" data-mid="167006812" border="0" src="https://freight.cargo.site/w/1000/i/a0ce5c6e6a2b23e640c6b561096cfa02e693617c16002501ae22186aa0be7c5f/IMG_2279.jpeg" /> _The joy of reading is not reading External/internal motivations guide kids to read unconsciously. They don’t always like to read, but they read for something else without even noticing it. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/edc89b86cc2cd1f728962360ea15e2e50802ae5bca8a1e0794950754708e58a0/IMG_4150.jpeg" data-mid="167006619" border="0" src="https://freight.cargo.site/w/1000/i/edc89b86cc2cd1f728962360ea15e2e50802ae5bca8a1e0794950754708e58a0/IMG_4150.jpeg" /> _Give me a teaser Giving kids small advances of a story builds curiosity &amp; common interest. They know what to expect. They had good experiences with it in the past. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8a471fba0af93fadc9ebf3f94a7ce2df136cf3728b045706b95bbc9098b2a910/IMG_4115.jpeg" data-mid="167006616" border="0" src="https://freight.cargo.site/w/1000/i/8a471fba0af93fadc9ebf3f94a7ce2df136cf3728b045706b95bbc9098b2a910/IMG_4115.jpeg" /> _I like to win Achievement is important to increase motivation, They need to know what to do to win and that the chances are fair. Kids are competitive, like to know how to win and have clear rules. If they don't see a possibility to win the can get upset. <img width="2039" height="930" width_o="2039" height_o="930" data-src="https://freight.cargo.site/t/original/i/4741d2beea8a71ea39a0c6d41336564f193e515f51c1d02b840c0a4da181f447/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-11.jpg" data-mid="167007059" border="0" src="https://freight.cargo.site/w/1000/i/4741d2beea8a71ea39a0c6d41336564f193e515f51c1d02b840c0a4da181f447/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-11.jpg" /> <img width="2039" height="605" width_o="2039" height_o="605" data-src="https://freight.cargo.site/t/original/i/454914cdd3fea2fd0fada4d6b9d05650db7eba457361980e061dbe4e7db74f65/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-8.jpg" data-mid="167007060" border="0" src="https://freight.cargo.site/w/1000/i/454914cdd3fea2fd0fada4d6b9d05650db7eba457361980e061dbe4e7db74f65/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-8.jpg" /> <img width="1223" height="518" width_o="1223" height_o="518" data-src="https://freight.cargo.site/t/original/i/f75731a69738e3f421468408c56a027e70c10ed05a9adaa82abdfd24ba6b6ed8/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-10.jpg" data-mid="167007061" border="0" src="https://freight.cargo.site/w/1000/i/f75731a69738e3f421468408c56a027e70c10ed05a9adaa82abdfd24ba6b6ed8/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-10.jpg" /> <img width="1223" height="512" width_o="1223" height_o="512" data-src="https://freight.cargo.site/t/original/i/63ea808727b438152d7a6795283103ba8d81e908b77dd967f63b951086b745ac/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-9.jpg" data-mid="167007062" border="0" src="https://freight.cargo.site/w/1000/i/63ea808727b438152d7a6795283103ba8d81e908b77dd967f63b951086b745ac/Emotions-Map_Peuqena-Empresa-sin-Licify-copia-9.jpg" /> Examples of different stuff created in the design process to understand and build game. $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal').height(height/1.1); $('.indicador').height(height/1.3); }); // Hide Header on on scroll down var hizoscroll; var ultimoscroll = 0; var alfa = 5; var anchonavbar = $('header').outerHeight(); $(window).scroll(function(event){ hizoscroll = true; }); setInterval(function() { if (hizoscroll) { scrolleo(); hizoscroll = false; } }, 250); function scrolleo() { var st = $(this).scrollTop(); // Make sure they scroll more than delta if(Math.abs(ultimoscroll - st) ultimoscroll && st > anchonavbar){ // Scroll Down $('header').removeClass('nav-down').addClass('nav-up'); } else { // Scroll Up if(st + $(window).height() < $(document).height()) { $('header').removeClass('nav-up').addClass('nav-down'); } } ultimoscroll = st; } https://camiloarodriguez.com/Coffe-Masters Mon, 28 Oct 2019 15:33:30 +0000 Camilo Rodríguez https://camiloarodriguez.com/Coffe-Masters COFFEE MASTERS STRATEGY | BRAND COFFEE MASTERS STRATEGY | BRAND _Category Degree Project _Labor Researcher and Strategist _Date December 2017 _Expositions Volarán • Universidad of the Andes | 2018 In recent years, coffee production in Colombia has become a socially unsustainable productive model, so children and third age are excluded from it. Although adults are considered old and do not receive opportunities in coffee production, they are forced to sell their farms because their family has migrated. Otherwise, they lose their money, became in total economic poverty and finish their lives in nursing homes, even when they can carry out some parts of the coffee production process. Coffee Masters is a design strategic model, focused on creating a community farm program for the coffee production field in Santuario, Risaralda, Colombia. It is intended for older adults who pass or are close to being helpless by society and their families. Seeks to provide affection, identity, participation, and support. <img width="6400" height="3424" width_o="6400" height_o="3424" data-src="https://freight.cargo.site/t/original/i/f43c882136f20d6da83bf44f94ae239d3b941daebe3ba7051520823d10bd0cc5/Mesa-de-trabajo-105x-100.jpg" data-mid="53553380" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f43c882136f20d6da83bf44f94ae239d3b941daebe3ba7051520823d10bd0cc5/Mesa-de-trabajo-105x-100.jpg" /> <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/48b45e09a55e53c829755ae2bd525f72fad66e9fc1ec416cc36888bb9190a42b/IMG_0067.jpg" data-mid="53553387" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/48b45e09a55e53c829755ae2bd525f72fad66e9fc1ec416cc36888bb9190a42b/IMG_0067.jpg" /> <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/1096b81f5ee72f19d94fb49fb7380bd6a46d4f9218a4f1092616f7373085b7c1/IMG_0057.jpg" data-mid="53553386" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1096b81f5ee72f19d94fb49fb7380bd6a46d4f9218a4f1092616f7373085b7c1/IMG_0057.jpg" /> CONSOLIDATION STRATEGY _01 Formalization Formalization of the crucial alliances in the project to have the needed capital for a correct implementation. _02 Legalization Procedures to obtain the operating license and paperwork to the institution Colombia Mayor with the required documents. _03 Atraction Inviting people (Independents in Autumn profile) who possess territory to be part of the project, offer their property to the program and become part of the Collaborative Estates. _04 Vinculation Approach the project through different tools to the elderly and join them to the Coffee Masters program so they can be part of the Collaborative Farm. _05 Adecuation Organize work teams to make corrections and improvements in the farm chosen for the Coffee Masters program. Perform two partnerships with the Schools in Santuario and the Federation of Coffee Growers. _06 Consolidation All stakeholders come together in the territory to accommodate it and consolidate the Coffee Masters Estate. It will work as a collective construction where the next residents and the community will participate together. _07 Disertation Workshops intended to grown coffee plantations within the community using the latest technology. Classes will be given directly to the coffee plantation by members of the National Federation. It will be divided into 8 modules and ordained according to the crop stage. _08 Iniciation Residents of the Coffe Masters program move to their new home in the collaborative farm. It is the starting operating moment of the farm. <img width="3840" height="1414" width_o="3840" height_o="1414" data-src="https://freight.cargo.site/t/original/i/c3bd14b58be74c5638d8c561063d0b1984f87200df8b71df46d026846b8d0a30/Mesa-de-trabajo-173x.png" data-mid="53553372" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c3bd14b58be74c5638d8c561063d0b1984f87200df8b71df46d026846b8d0a30/Mesa-de-trabajo-173x.png" /> <img width="1414" height="1185" width_o="1414" height_o="1185" data-src="https://freight.cargo.site/t/original/i/a90e6f97426af1258540ea37bcff6bdd221aa9d95823e2988c740538029c6b7d/MDC-01.jpg" data-mid="53553397" border="0" src="https://freight.cargo.site/w/1000/i/a90e6f97426af1258540ea37bcff6bdd221aa9d95823e2988c740538029c6b7d/MDC-01.jpg" /> <img width="1415" height="1184" width_o="1415" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b0cea1471d4fc7c18af0b61c0f7b11e7e707724b01098c805b40f57e9400faec/MDC-02.jpg" data-mid="53553396" border="0" src="https://freight.cargo.site/w/1000/i/b0cea1471d4fc7c18af0b61c0f7b11e7e707724b01098c805b40f57e9400faec/MDC-02.jpg" /> Maestro Coffee will work as a knot to attract Older Adults to the program and as an extra incoming in the future. Low-scale crops will be created on the farm so that residents can grow them. DESIGN PROCESS The entire research process starts with an intrinsic motivation to understand the degeneration of the countryside and its residents, especially the elderly in Colombia. During the six months of work, I was able to start conversations with people from the entire coffee production process, and understand the reason why older adults end up in extreme poverty. Below I evidence four (04) achievements in the process: <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fc917ed7e3bd41101db7f67fc6b5478fe79a851a19aa1b2cc1a87b0e07e8d16f/Observar-FOTO.jpg" data-mid="53553400" border="0" src="https://freight.cargo.site/w/1000/i/fc917ed7e3bd41101db7f67fc6b5478fe79a851a19aa1b2cc1a87b0e07e8d16f/Observar-FOTO.jpg" /> _The generational relief enigma. Different guided tours showed a problem in the current coffee production model as it excludes some generations. It is a socially unsustainable model without generational change. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/670596ae3fbf4f323c0db6c335c1cdd460b722f86748a9c4e517a0604aabf439/Camilo-Santuario-MH.jpg" data-mid="53553399" border="0" src="https://freight.cargo.site/w/1000/i/670596ae3fbf4f323c0db6c335c1cdd460b722f86748a9c4e517a0604aabf439/Camilo-Santuario-MH.jpg" /> _Understanding the third age role. Understanding the productive model in Santuario perceived from third age adults allowed me to understand the coffee production process and the different user profiles. <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/2b56d56570bce4b6f70d9e5d0efb2db09d218e64e8bd485a676455ceb693f6f0/IMG_0063.jpg" data-mid="53553388" border="0" src="https://freight.cargo.site/w/1000/i/2b56d56570bce4b6f70d9e5d0efb2db09d218e64e8bd485a676455ceb693f6f0/IMG_0063.jpg" /> _Four determinants, better quality life. An older adult farm model that provides identity, support, affection, and strengthens the social well-being of people involved, proposes a new role for third age in the productive coffee model. <img width="1280" height="719" width_o="1280" height_o="719" data-src="https://freight.cargo.site/t/original/i/51cb8d5c71907c9a44043d3cd4ff447d095b959d5abb4fa06ea671f9277b1475/Proponer-FOTO.jpg" data-mid="53553401" border="0" src="https://freight.cargo.site/w/1000/i/51cb8d5c71907c9a44043d3cd4ff447d095b959d5abb4fa06ea671f9277b1475/Proponer-FOTO.jpg" /> _Strategy Co-construction. Different meetings with government and older adults help me to prototype the benefits and requirements of the program. For a month, the final plan was co-built and improved with those involved in the process. <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/e673b8e69deb2520cde29251164fbb4c371224a09c11e077585af52ab80763a9/Proceso-Maestros-del-Cafetal_Pagina_2.jpg" data-mid="53553402" border="0" src="https://freight.cargo.site/w/1000/i/e673b8e69deb2520cde29251164fbb4c371224a09c11e077585af52ab80763a9/Proceso-Maestros-del-Cafetal_Pagina_2.jpg" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/dadfa670c38f1b159d84d04cb60cbc4d0dd91a21e95fde2fb5fca5efc1073446/Proceso-Maestros-del-Cafetal_Pagina_3.jpg" data-mid="53553403" border="0" src="https://freight.cargo.site/w/1000/i/dadfa670c38f1b159d84d04cb60cbc4d0dd91a21e95fde2fb5fca5efc1073446/Proceso-Maestros-del-Cafetal_Pagina_3.jpg" /> <img width="5738" height="4058" width_o="5738" height_o="4058" data-src="https://freight.cargo.site/t/original/i/6128ec7bca68be895749c7b9434978aef44b7043ad1ab38990005b16d82210f1/Proceso-Maestros-del-Cafetal_Pagina_4.jpg" data-mid="53553404" border="0" src="https://freight.cargo.site/w/1000/i/6128ec7bca68be895749c7b9434978aef44b7043ad1ab38990005b16d82210f1/Proceso-Maestros-del-Cafetal_Pagina_4.jpg" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/1c1256a9fa1ed0f347ceacebc9865918744343ed2a7408f06d27600c1880aebc/Proceso-Maestros-del-Cafetal_Pagina_5.jpg" data-mid="53553405" border="0" src="https://freight.cargo.site/w/1000/i/1c1256a9fa1ed0f347ceacebc9865918744343ed2a7408f06d27600c1880aebc/Proceso-Maestros-del-Cafetal_Pagina_5.jpg" /> <img width="4283" height="3029" width_o="4283" height_o="3029" data-src="https://freight.cargo.site/t/original/i/7d1c20433b6a749addddcf3b139576a58e3ab9335030b23612174488b7726dae/Proceso-Maestros-del-Cafetal_Pagina_6.jpg" data-mid="53553406" border="0" src="https://freight.cargo.site/w/1000/i/7d1c20433b6a749addddcf3b139576a58e3ab9335030b23612174488b7726dae/Proceso-Maestros-del-Cafetal_Pagina_6.jpg" /> <img width="4283" height="3029" width_o="4283" height_o="3029" data-src="https://freight.cargo.site/t/original/i/946de3b1318736ccb6034426feec6e0534b2ffc6dccbe5d53c78c83903a8df7c/Proceso-Maestros-del-Cafetal_Pagina_7.jpg" data-mid="53553407" border="0" src="https://freight.cargo.site/w/1000/i/946de3b1318736ccb6034426feec6e0534b2ffc6dccbe5d53c78c83903a8df7c/Proceso-Maestros-del-Cafetal_Pagina_7.jpg" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/9ae730a98b0701eee5a69776d08a68f51e02c2be99228f8a59f8eb7fda510637/Proceso-Maestros-del-Cafetal_Pagina_1.jpg" data-mid="53553408" border="0" src="https://freight.cargo.site/w/1000/i/9ae730a98b0701eee5a69776d08a68f51e02c2be99228f8a59f8eb7fda510637/Proceso-Maestros-del-Cafetal_Pagina_1.jpg" /> Examples (in Spanish) of different stuff created in the design process to understand and build the profiles and the coffee production process in Santuario, Risaralda. $(document).ready(function(){ var height = $(window).height(); $('.encabezadogrupal').height(height/1.1); $('.indicador').height(height/1.3); }); // Hide Header on on scroll down var hizoscroll; var ultimoscroll = 0; var alfa = 5; var anchonavbar = $('header').outerHeight(); $(window).scroll(function(event){ hizoscroll = true; }); setInterval(function() { if (hizoscroll) { scrolleo(); hizoscroll = false; } }, 250); function scrolleo() { var st = $(this).scrollTop(); // Make sure they scroll more than delta if(Math.abs(ultimoscroll - st) ultimoscroll && st > anchonavbar){ // Scroll Down $('header').removeClass('nav-down').addClass('nav-up'); } else { // Scroll Up if(st + $(window).height() < $(document).height()) { $('header').removeClass('nav-up').addClass('nav-down'); } } ultimoscroll = st; }