UNUM
STRATEGY | UX•UI
UNUM
STRATEGY | UX•UI
MA Project Design for Play
_Topic
Play & Speculative Design
_Directors
Camilo Rodríguez & Jorge Villar
Unum is an strategic plan for the catholic church to stay relevant, economically sustainable & modern in 2030. Through an application, they pays its followers to visit and create content from its different museums and churches around the world.
THE CONCEPT
In 2030 the Catholic Church created a new sub-section called "Organism of Modern Works" due to the growing loss of followers and the lack of capital. Unum was born, as a new strategic plan to improve the finances and rise donations to increase their number. With the Unum App, they pays its followers to visit and create content from its different museums and churches around the world and with this system, "Organism of Modern Works" can speculate on the stock market.
The money will be used to preserve the history, culture, and monuments around the world and create closer connections between our devotees.
Also an amount of the incomes will be used to help the neediest & the development and expansion of the Catholic faith.
THE APPLICATION
Trough the app users can: (1)Explore the different Catholic sites, and select their favourite to visit. (2)Look at other creations and have some inspiration about places to visit. (3)Select your preferred social media, create the content, and share it using our app. (4)Complete the requisites to become an Unum Member.
Unum Box • Is the welcome box to the Unum community, is the transition between the old and new Catholicism.
Unum Tag • Allow the Unum members to enter to the places quick and easy. Worldwide recognition.
The whole strategy and project can be read at www.caamiloarodriguez.com/Unum-Project