Product strategist and design driven leader with 9+ years of experience shaping product direction, guiding cross-functional teams, and translating complex insights into strategy. I specialize in connecting business goals, user needs, and technology to define product vision, align organizations, and drive innovation, leading digital product initiatives end-to-end from discovery and strategy to delivery and organizational alignment.

My work spans product strategy, discovery, and research-driven decision making, with a focus on building scalable products and empowered teams. I bring a systems thinking approach influenced by play, using co-creation, experimentation, and storytelling to unlock innovation, align stakeholders, and guide decision making.

In my free time, I’m a Bodycombat instructor at PureGym (DK), where I lead and motivate people to stay active and healthy through music. I got certified during COVID-19, and it's been a rewarding experience ever since.

I also love playing tennis, table tennis, and weightlifting — a passion I've pursued for the past 14 years. Every Thursday, I play the congas at a pub. I have a deep love for Latin music and its rhythms, which I first learned by drumming on a table 20 years ago. 🎶

My passion is specialty coffee. I enjoy the entire process — from the seeding process to that first sip — taking in the unique aromas and flavors. Coffee reconnects me with my childhood and my love for rural Colombia, its landscapes, and its people.